Sales Director

Role Overview

Cancard Inc. is hiring a seasoned, hands-on sales leader to direct growth for its healthcare hardware and technology offerings in the Toronto/Markham market and beyond. This position is centered on driving the launch, adoption, and commercial success of solutions that improve patient flow, appointment scheduling, and queue management across healthcare and related enterprise settings.

The company has operated in Markham (Toronto) since 1989 and, together with its sister business Advaa Health, focuses on using technology to modernize primary healthcare. Its broader mission is to support physicians, nurses, caregivers, and providers with digital tools that reduce administrative load, improve patient outcomes, lower readmissions, and strengthen chronic disease management.

This opportunity is best suited to a senior commercial professional who can both execute directly and shape the sales organization. The role offers the chance to build a business, expand into new markets, and develop toward a future general management or Country Head position.

Key Responsibilities

You will own business development and sales execution across healthcare providers, hospital groups, diagnostic chains, clinics, healthcare networks, and other customer-facing organizations.

• Lead the full sales cycle from prospecting and lead generation through negotiation and deal closure.
• Build a strong pipeline of opportunities across healthcare and adjacent enterprise segments.
• Target government healthcare programs, healthcare networks, and strategic enterprise accounts.
• Develop territory plans, market-entry plans, and go-to-market strategies that support rapid adoption.
• Use existing healthcare relationships to open new business opportunities.
• Engage senior stakeholders such as hospital administrators, CIOs, CEOs, operations leaders, patient experience heads, and digital transformation teams.
• Position Cancard and the Zuna queueing and scheduling solution as a platform for better patient experience, stronger operational efficiency, and digital transformation.
• Assess customer workflows and recommend tailored solutions for appointment scheduling, patient flow, queue handling, self-service check-in, and related operational needs.
• Stay current on healthcare technology trends, regulations, and market shifts.
• Develop account strategies for large healthcare systems and multi-site organizations.
• Create executive-facing business cases and ROI-based value propositions.
• Manage complex procurement-driven sales cycles and commercial negotiations.
• Coordinate closely with implementation and customer success teams to ensure a smooth transition after sale.
• Identify and grow partnerships with consultants, integrators, channel partners, and healthcare associations.
• Build referral networks and explore alliances with HIS, EMR, and digital health vendors.
• Help shape hiring, coaching, and capability-building as the team expands.
• Set up sales processes, forecasting methods, performance metrics, and repeatable playbooks.
• Promote a culture of accountability, customer focus, and high performance.
• Contribute to pricing, product positioning, competitive intelligence, and expansion planning.
• Support entry into new verticals and geographies while demonstrating readiness for broader leadership responsibilities.

Qualifications

The ideal candidate brings deep healthcare technology sales experience and a strong network in the hospital and digital health ecosystem, especially in Ontario and other Canadian markets.

• 10+ years of healthcare technology sales experience is mandatory.
• 8–15 years of enterprise B2B sales experience overall is preferred, including at least 5 years in healthcare technology, digital health, hospital IT, healthcare SaaS, patient engagement, or workflow solutions.
• MBA from a reputed institution is preferred.
• Experience in high-growth technology companies or startups is an asset.
• Existing relationships and market understanding across hospital groups, healthcare chains, and healthcare technology networks in Ontario and other Canadian regions are preferred.
• Background in launching or scaling healthcare technology products in India and/or leading regional or national sales teams is valued.
• Proven success selling to hospitals, healthcare groups, diagnostic chains, providers, or government healthcare agencies.
• Consistent history of meeting or surpassing revenue targets.
• Experience handling complex enterprise sales with mid-market to strategic deal sizes.
• Comfort engaging C-level executives and senior healthcare decision-makers.
• Strong knowledge of hospital operations, patient experience platforms, digital health, HIS, EMR/EHR, scheduling systems, queue management, workflow automation, patient engagement, and healthcare transformation initiatives.
• Strong strategic selling, negotiation, forecasting, presentation, communication, and stakeholder management skills.
• Entrepreneurial mindset with the ability to build and scale.
• Analytical and data-driven approach to decision-making.

Additional Information

This is a full-time onsite position based in Markham, Ontario, Canada, with Toronto mentioned as the market focus.

Cancard Inc. is an equal opportunity employer and emphasizes inclusion and diversity in the workplace.

Application Instructions

Applicants are asked to send a resume, cover letter, and any relevant work samples or portfolio material to the email provided by the employer. The cover letter should explain interest in the role and how the candidate’s background aligns with the team’s needs.

Only candidates selected for further discussion will be contacted.