Sales Development Representative D/A/CH (m/w/d)

About the company

Ayunis, formerly known as Locaboo, is a Munich-based GovTech startup focused on making public administration more efficient, digital, and ready for the future. More than 800 cities, municipalities, and districts across the DACH region already rely on its solutions.

The company’s mission is to support a future in which public-sector organizations can automate a large share of their work and let teams focus on what matters most: serving people.

If you want to help shape that transformation from the start, this role offers the chance to contribute to the administration of tomorrow and support a public sector that works faster, more digitally, and closer to citizens.

Role overview

As a Sales Development Representative, you will be the first point of contact for cities and municipalities and a key member of the sales organization. Your focus will be on identifying the right decision-makers, building interest in the company’s solutions, and laying the foundation for long-term relationships in the public sector. A major part of your job is creating a qualified pipeline for the Account Executive team.

Public-sector sales differs from traditional B2B selling: target accounts are usually transparent and easy to research, contact details are often publicly available, and there are few gatekeepers or standard objections. That creates an environment where open conversations and direct exchange are a core part of the process.

Responsibilities

• Find new prospects and reach out to them by phone, email, and LinkedIn, while also creating your own outbound campaigns and experimenting with fresh lead-generation approaches.
• Run cold calls and initial discovery conversations to understand the current situation, key pain points, and needs of potential customers, then qualify them for a product demo.
• Keep CRM records accurate and complete, and ensure a smooth handoff of qualified opportunities to the Account Executive team.
• Work closely with sales, marketing, and product teams, share market feedback, and help refine sales playbooks over time.

Requirements

• Some prior experience in sales is required, ideally in a BDR, SDR, or Account Executive role.
• Exposure to B2B customers in a SaaS environment is an advantage, and experience in the public sector is especially valuable.
• You should bring a positive presence, strong interpersonal skills, and excellent communication abilities, including active listening.
• A goal-driven, proactive working style and a strong bias toward action are important for success in this role.
• Enthusiasm for SaaS, software products, and modern tools, along with a desire to grow both personally and professionally, is expected.
• German must be at native level, and English should be at C1/C2 level.

Perks and benefits

• Compensation of up to 65,000 euros per year on target earnings.
• A personal development budget of 2,000 euros per year.
• 30 days of paid leave.
• The opportunity to help shape a fast-growing and profitable startup from an early stage.
• A relaxed work environment with flat hierarchies and short decision-making paths.
• An open-ended employment contract, flexible hours, hybrid work, and workation within the EU.
• A new office in Munich with a fully equipped kitchen, lounge area, and a 50-meter outdoor pool.
• Modern equipment such as a MacBook.
• Regular team events and offsites.
• Job ticket and Wellpass membership.

Additional information

This is a full-time position based in Munich. The role is intended for someone who wants to help build a sales pipeline for the DACH market and contribute to the company’s public-sector growth.

The employer describes the position as part of a dynamic startup environment with the opportunity to work closely across teams and shape processes as the organization scales.