Product Management Assistant Manager / Manager

Position Overview

This role is focused on steering product planning and marketing for emerging Home Appliance products in Singapore. The selected professional will strengthen brand visibility, coordinate a strong 360-degree go-to-market approach, and work with internal and external partners to keep business plans aligned with brand objectives.

Core Responsibilities

• Own execution for the Home Appliance category and manage the product portfolio for this line.
• Shape product roadmap planning and align sales and marketing initiatives with headquarters.
• Translate product strategy into action, launch new initiatives, and help drive market share and business targets.
• Coordinate successful product launches through integrated plans covering PR, media, social media, digital channels, forecasting, events, CRM, sell-out tracking, and point-of-sale display.
• Build a deep understanding of the assigned category by studying market trends and competitive movements.
• Design and roll out promotions that are timely, effective, and aimed at improving sell-out performance.
• Oversee the gift redemption program, including gift forecasting, procurement, and coordination with the redemption center to maintain sufficient inventory.
• Prepare demand forecasts accurately using market patterns and historical sell-out data.
• Secure approvals for sales programs on time and ensure they are correctly documented.
• Track and manage advertising and promotion spending for the Home Appliance business.
• Partner with Trade Marketing, Demand Planning, Customer Service, and Finance to keep daily operations running smoothly.
• Work with Corporate Marketing so ATL/BTL materials, POSM, and launch samples are ready and delivered on schedule for maximum impact.
• Coordinate with trade marketing to ensure retail concepts and in-store activations are planned and executed properly.
• Make sure visual merchandising follows brand standards and that POSM materials are produced in line with promotion timelines.

Requirements

• Bachelor’s degree is required, with Business Management or Marketing preferred.
• At least 3 to 5 years of experience in product management, marketing, or a related business function.
• Comfortable working independently as well as across global and virtual teams.
• Strong communication, presentation, and interpersonal abilities.
• Advanced working knowledge of Microsoft Office, especially Excel and PowerPoint.
• Demonstrated strength in sales and marketing execution.

Additional Information

Applicants should submit an updated resume, expected salary, and notice period or availability.

Work Location

Singapore, Singapore. This is an onsite role.