Product Analyst - SEO

Role summary

This full-time Product Analyst role in New York, NY sits within the Analytics Team and supports macys.com by turning data into insights that improve planning, day-to-day execution, and the customer experience. The position partners with Product Management, User Experience, Technology, Marketing, and Merchandising teams to deliver reporting, analysis, and business intelligence that help guide decisions and growth initiatives.

The role also contributes to A/B and multivariate testing programs, helps shape SEO improvements, and works across multiple projects and stages while maintaining high-quality analysis and recommendations. Additional responsibilities may be assigned as needed.

Key responsibilities

• Partner with Product, SEO, and Technology teams to find ways to improve conversion, with a strong emphasis on search engine optimization.
• Spot technical SEO opportunities and translate findings into practical, data-led recommendations.
• Track SEO developments, algorithm changes, and competitor activity to keep analysis current and relevant.
• Create and maintain SEO dashboards using Tableau, Adobe Analytics, Looker, and other data sources to provide a reliable single view of performance.
• Work with Marketing to evaluate overall SERP performance, build forecasts, and recommend next steps based on insights.
• Plan experiments, validate data, analyze test results, and measure how SEO changes affect traffic and conversion.
• Work with partner teams to define reporting needs for new site features and help write technical specifications for analytics implementation.
• Deliver ad hoc analysis that supports the product roadmap and present clear insights to digital leaders and other stakeholders.
• Use digital analytics tools thoroughly to support business goals and decision-making.
• Help train internal users on digital analytics platforms and tools.
• Stay informed on digital analytics and e-commerce best practices and emerging trends.
• Promote a respectful, inclusive environment and maintain dependable attendance and punctuality.

Requirements

• At least 5 years of hands-on experience in digital analytics or digital marketing with an SEO focus.
• Proven ability to answer complex business questions that connect search queries to sales; experience in large retail environments is preferred.
• Experience with SEO platforms such as Search Console, Google Analytics, SEOClarity, Screaming Frog, SEMrush, or similar tools.
• Strong analytical and problem-solving capability.
• Solid understanding of HTML, website structure, and web analytics.
• Demonstrated ability to write and troubleshoot SQL and GBQ queries.
• Comfort working across multiple priorities, adapting to changing needs, and meeting deadlines.
• Ability to sit, talk, hear, use hands and fingers, occasionally move around the workplace, reach with arms, and maintain close vision.
• Willingness to work a flexible schedule depending on department and company needs.
• Commitment to diversity, inclusion, and respectful collaboration.

Skills and tools

Digital analytics, SEO analysis, search performance reporting, dashboard creation, experiment design, data interpretation, SQL, GBQ, Tableau, Adobe Analytics, Looker, Google Analytics, Search Console, Screaming Frog, SEMrush, stakeholder communication, cross-functional collaboration, project prioritization, and e-commerce analysis.

Perks and benefits

• Inclusive, challenging, and enjoyable workplace culture.
• Competitive compensation and benefits aligned with equity principles.
• Performance incentives and annual merit review.
• Merchandise discounts.
• Medical, dental, vision, and additional insurance coverage options.
• 401(k) retirement savings plan with matching opportunity.
• Employee Assistance Program offering mental health, legal, and financial support.
• Learning resources, career development, and leadership growth opportunities.
• 8 paid holidays.
• Paid time off, prorated in the first year based on start date.
• Tuition reimbursement.
• Guild education support that covers 100% of tuition, books, and fees in approved programs.
• Colleague Resource Groups and volunteer/give-back opportunities.
• Autonomy and empowerment to deliver meaningful work with measurable outcomes.
• Performance-based incentives or bonuses may be available.
• Benefits eligibility may vary by location, job level, classification, and length of employment.

Additional information

Compensation for this role is listed at $78,720 to $131,160 annually, with pay depending on the role, location, and schedule. The company notes that this job description is not exhaustive and may be updated at any time. Macy’s is an equal opportunity employer and maintains a diverse and inclusive workplace.

About the company

Macy’s describes itself as more than a retailer, with a long history of creating memorable experiences for customers and colleagues. The company emphasizes creativity, innovation, tradition, and the opportunity to build a career across areas such as sales, merchandise, operations, customer service, warehouse, and marketing.