Mid-weight B2B Designer

About the role

MOI is hiring a mid-weight designer to help shape B2B work that feels engaging, human and memorable rather than overly corporate. The role is based in London with a flexible hybrid setup, requiring two days each week in the office.

You will join a multidisciplinary team working across strategy, creative, planning, specialist and events functions to produce standout campaigns and experiences for global brands. The work spans enterprise and SMB audiences across sectors such as technology, professional services, financial services, digital engineering, energy and communications.

The agency’s approach is built around strategy-led creative thinking and a philosophy focused on making B2B communications more distinctive, effective and audience-first.

What you will do

• Develop polished visual concepts and design outputs across a wide mix of formats and channels.
• Create campaign ideas, digital and social assets, landing pages, websites, email journeys, nurture content, reports, eBooks, thought-leadership materials, event experiences, exhibition stands, and presentation or pitch decks.
• Work closely with creative, strategy and client teams to build strong design solutions.
• Shape visual directions, moodboards and design worlds that keep campaign ideas coherent and aligned to audience and business goals.
• Protect brand consistency while also pushing creative thinking when there is room to challenge convention.
• Run several projects at once and deliver to a consistently high standard within deadlines.
• Confidently explain and defend design choices to internal stakeholders and clients.
• Keep up with design trends, new technologies, AI tools and current best practice in B2B marketing.

AI and content creation

The role expects strong familiarity with AI and a responsible, positive approach to using it in creative work. AI may be used for visual research, inspiration gathering, concept testing, image generation, creative mockups, design adaptation, asset scaling and other assisted workflows.

You should understand where AI can improve speed, quality and efficiency, and where human creativity, judgment and craft remain essential.

What the employer is looking for

• At least 5 years of experience in a design position, preferably in a B2B, integrated or creative agency setting.
• A portfolio that clearly shows conceptual thinking, visual craft and practical design experience.
• Exposure to sectors such as technology, professional services, financial services, digital engineering, energy or communications.
• Strong capability in visual storytelling, typography, layout and design systems.
• Ability to turn complex subject matter into clear, compelling design.
• Advanced working knowledge of Adobe Creative Suite and Figma.
• Confidence in presenting ideas and explaining the reasoning behind them.
• Proven collaboration skills across multidisciplinary teams.
• Excellent attention to detail and pride in the quality of your work.
• Curiosity, commercial awareness and a mindset focused on continual improvement.

Eligibility

Applicants must already have the right to live and work in the UK. Visa sponsorship is not available for this position.

Why this role

• Join a team committed to lifting the standard of B2B marketing.
• Work on recognised global B2B brands.
• Contribute to integrated campaigns with award potential.
• Collaborate closely with strategy teams and help shape work earlier in the process.
• Grow both your creative and strategic capabilities.
• Help influence how AI is used in creative production and execution.

Benefits

• Company pension.
• Flexible blended working model with two days per week in the London office.
• 23 days of paid leave, with annual increases after a period of service.
• Three of those leave days are taken over Christmas and New Year, plus a birthday day off.
• Cycle-to-work scheme.
• Refer-a-friend scheme.
• Access to the M | University learning platform.
• Employee rewards and recognition programme.
• Wellness days during the year.

About the company

MOI is a global B2B agency with offices in London, New York, Seattle, Dubai, Singapore, Munich and Sydney. It has been recognised as Best Agency of the Year at the B2B Marketing Awards 2022 and Best Company to Work For by Best Companies.

The agency uses its Turning Heads™ methodology, blending strategic consulting, creativity, media, technology and sales expertise to create intelligent solutions that help clients differentiate, transform and grow. Its client base includes major technology organisations such as Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal opportunities

MOI says it is an equal opportunities employer and aims to create an inclusive workplace where people of all backgrounds and perspectives are welcomed and respected. Reasonable accommodation is available for candidates with disabilities during the application or interview process.