Meta Ads Expert

Company Overview

Digitaiga is a B2B digital services company that works across influencer marketing, talent management, and website design and development. The team partners with brands and creators throughout India to build campaigns, shape brand stories, and expand audience reach. Its approach is rooted in careful research, thoughtful planning, and a focus on measurable outcomes that support long-term digital growth.

Role Overview

This full-time, on-site position in Lucknow is for a Meta Ads Expert who can manage advertising initiatives across Facebook and Instagram. The role involves building campaign strategies, launching and tracking ads, controlling budgets, improving audience targeting, and using performance data to raise return on investment. You will also contribute to creative development, work closely with internal teams, and stay informed about platform updates and industry shifts.

Key Responsibilities

• Plan and run advertising campaigns on Meta platforms, especially Facebook and Instagram.
• Track live campaign performance and make data-backed improvements to boost results.
• Manage ad budgets carefully and work toward campaign goals within available resources.
• Refine audience targeting to improve efficiency and increase ROI.
• Develop or guide ad creatives that support stronger engagement and conversion.
• Coordinate with internal teams so paid media activity aligns with broader marketing objectives.
• Monitor Meta platform changes and current digital marketing trends to keep campaigns effective.

Required Qualifications

• Hands-on experience with Meta advertising campaigns, including Facebook Ads and Instagram Ads.
• Strong comfort with analytics, reporting, and turning performance data into practical insights.
• Ability to create persuasive ad copy and creative concepts, then optimize them based on outcomes.
• Capability to manage budgets and deliver results within set limits.
• Good understanding of digital marketing and social media marketing strategies.
• Strong communication, teamwork, and problem-solving abilities.
• Previous exposure to a marketing agency or direct work on Meta platforms is an added advantage.
• A bachelor’s degree in Marketing, Business, Communications, or a related discipline is preferred.

Additional Information

This is a full-time, on-site role located in Lucknow, Uttar Pradesh, India.