Marketing Manager, B2B

About Hyke

Hyke is a platform dedicated to enhancing benefits engagement and providing decision support, enabling employees to make well-informed financial and healthcare choices. Our user-friendly and personalized approach simplifies benefits enrollment, empowering individuals and driving superior outcomes for employers, brokers, and carriers. As we expand our U.S. market presence, we are committed to building a groundbreaking company at the nexus of HR technology, benefits, and financial wellness.

The Role

We are seeking a Marketing Manager to spearhead key marketing initiatives, leveraging external resources to drive growth, enhance our market position, and support our sales and partner ecosystem. This pivotal role is central to Hyke’s go-to-market strategy, significantly influencing how we communicate our value, generate demand, and assist our revenue and customer-facing teams.

Responsibilities

• Develop and refine Hyke’s core messaging, positioning, and narrative for diverse audiences including employers, brokers, carriers, and HCM/Ben Admin partners.
• Transform product capabilities into clear and persuasive value propositions.
• Collaborate with Product and Leadership teams to successfully launch new features and innovations.
• Create essential marketing collateral such as pitch decks, one-pagers, product narratives, and competitive positioning documents.
• Design and implement multi-channel campaigns aimed at generating pipeline and increasing brand awareness.
• Oversee campaign strategies across email, LinkedIn, content marketing, and partner channels.
• Develop specialized campaigns tailored for key segments like mid-market employers, brokers, and carriers.
• Monitor campaign performance and optimize strategies based on data-driven insights.
• Engage with strategic partners, including carriers, brokers, and HCM platforms, on collaborative marketing efforts.
• Produce co-branded content, campaigns, and joint launch plans.
• Support partner enablement through the provision of messaging, collateral, and go-to-market alignment.
• Amplify partner announcements, integrations, and shared value propositions.
• Develop and maintain sales enablement materials, including presentations, talking points, case studies, and demo scripts.
• Work closely with sales and leadership to refine messaging based on market feedback.
• Support field marketing activities such as events, webinars, and partner activations.
• Ensure consistency and clarity across all customer-facing communications.
• Manage Hyke’s content strategy across blog, LinkedIn, email, and PR support.
• Create impactful content such as thought leadership articles, case studies, whitepapers, reports, and product stories.
• Enhance executive visibility through LinkedIn content, speaking narratives, and press engagement.

Requirements

• Possess 4–7 years of experience in B2B marketing, with a preference for backgrounds in HR tech, benefits, SaaS, or related sectors.
• Demonstrate strong expertise in product marketing and messaging development.
• Show significant experience in managing external resources to execute marketing activities and enablement initiatives.
• Have a proven track record in supporting demand generation and campaign execution.
• Exhibit the ability to simplify complex concepts into clear, compelling narratives.
• Experience collaborating cross-functionally with product, sales, and partnerships teams.
• Possess excellent writing and content development capabilities.
• Be comfortable operating within a dynamic, high-growth business environment.
• Proficiency in utilizing technology, software, and AI tools for enhanced efficiency, including task automation, content acceleration, and insight extraction.

What Sets You Apart

• Prior experience in benefits, healthcare, HR tech, or fintech.
• A background in early-stage or scaling companies.
• A strong sense of ownership and the capacity to work autonomously.
• The ability to balance strategic planning with hands-on execution.
• A genuine passion for building a category-defining product.

Perks

• An opportunity to help shape a new category within benefits engagement.
• Direct collaboration with leadership on high-impact projects.
• Significant visibility and ownership across the organization.
• Be part of a mission-driven company addressing a critical need.
• Competitive compensation package including a base salary of $115,000 - $130,000, plus a bonus.

Additional Information

This role is based in the United States and requires an onsite presence.