Marketing Designer

About the role

The New York Times is looking for a Marketing Designer to support creative strategy and execution for its News product and All Access subscription bundle. This position is hands-on and focused on turning the value of the company’s journalism and lifestyle products into clear, persuasive marketing that helps drive growth and engagement.

In this role, you’ll collaborate with writers, designers, audio and video teams, and partners across marketing, media strategy, product design, audience insights, and brand identity. Your work will support campaigns across the full subscriber journey, including product launches, acquisition efforts, app store optimization, and always-on marketing creative.

This is a hybrid position based in New York City, with an expectation of working from the office three days per week.

Key responsibilities

• Help shape and deliver concept-led marketing campaigns and always-on creative for News and All Access, with work designed to support awareness, consideration, conversion, and retention.
• Create and adapt campaign assets for paid, owned, and earned channels, including digital, social, email, in-app placements, app stores, and out-of-home media, while staying aligned with brand standards.
• Turn in-product experiences and product benefits into marketing materials that encourage deeper engagement and more regular use.
• Support the adaptation of major brand campaigns in-house by working with creative leaders and agency partners to produce consistent work across channels.
• Build and maintain flexible visual systems, templates, and libraries that make testing and iteration faster without sacrificing quality or brand consistency.
• Work alongside designers, art directors, writers, and marketers to develop, refine, and deliver creative that supports subscriptions and product engagement.
• Respond to creative briefs, take part in reviews, and incorporate feedback, even when priorities shift because of business needs or the news cycle.
• Prepare presentation materials that clearly explain design choices to colleagues and leadership.
• Keep up with developments in digital advertising, branding, marketing, media, culture, and social platforms, and bring relevant insights into your work.
• Contribute fresh thinking and experimentation to the way journalism, product experiences, and bundles are marketed.
• Show respect for journalistic independence and support the organization’s mission to seek the truth and help people understand the world.

Requirements

• At least 5 years of practical graphic design experience in an agency, studio, digital team, or in-house environment, with a focus on marketing or advertising creative.
• A portfolio that demonstrates strong execution and concept development across social, digital display, email, in-app, and print work, with clear thinking around communicating complex ideas to different audiences.
• Strong command of core design principles such as typography, layout, balance, hierarchy, proportion, color, emphasis, and unity, along with careful attention to detail from concept through production.
• Advanced working knowledge of Figma, Jitter, and Adobe Creative Suite, with well-organized files that support collaboration, iteration, and production.
• Practical motion and animation experience, plus openness to new tools and workflows, including emerging AI production tools that can improve efficiency and creative output.
• Ability to work cross-functionally with teams in marketing strategy, media, product design, audience insights, and brand identity.
• Awareness of digital advertising and growth marketing trends, along with familiarity with current social media ecosystems and how brands can show up authentically.

Preferred background

• Experience in subscription, media, or content-driven businesses, especially where brand, product marketing, and performance media work together across the funnel.
• Exposure to video editing tools and working knowledge of on-set video production for social content.
• Interest in journalism and curiosity about the company’s work, ideally supported by regular engagement with The New York Times’ journalism and products.
• A B.A., B.F.A., or M.F.A. in graphic design, visual communication, or a related discipline, or equivalent professional experience backed by a portfolio showing similar training and craft.

Compensation and benefits

The annual base salary for this role is $85,000 to $100,000 USD.

For U.S. roles, there may also be eligibility for variable compensation such as an annual bonus and restricted stock. Benefits can include medical, dental, and vision coverage, Flexible Spending Accounts, a company-matching 401(k), paid vacation, paid sick leave, paid parental leave, tuition reimbursement, and professional development programs.

For roles outside the U.S., benefits details are shared during the interview process.

Application and hiring notes

Applicants are asked to submit their own work and not use generative AI tools to create substantive content for the application or interview process, in order to keep hiring fair and authentic. If you are applying for an engineering role, the company will explain which AI tools are allowed for technical assessments.

The company is committed to equal opportunity employment, reasonable accommodations, and fair consideration for applicants with criminal histories, in line with applicable laws. It also warns applicants to watch for fraudulent job posts and to never share money or financial information with anyone claiming to offer employment on its behalf.