Marketing Content Writer

Overview

AviraInsights is hiring a Marketing Content Writer for its Pune team. This is a full-time, on-site role based in Baner, Pune.

Experience

The role calls for 2 to 3 years of relevant professional experience.

Responsibilities

• Investigate industry topics by using a mix of online research, interviews, and published studies.
• Develop persuasive marketing copy that supports product and service promotion.
• Draft content in a structured way using a content management system.
• Review, refine, and polish blog content before it goes live.
• Share drafts with editors and incorporate their feedback for approval.
• Work closely with marketing and design teams to support article visuals and presentation.
• Carry out basic keyword research and apply SEO practices to improve website visibility.
• Distribute and promote content through social channels.
• Spot audience needs and content gaps, then suggest fresh topic ideas.
• Maintain consistency in style, typography, imagery, and overall tone across all content.
• Revise website content whenever updates are needed.

Requirements

• Prior experience working as a content writer, copywriter, or in a comparable writing role.
• A portfolio featuring published work.
• Ability to research using multiple reference sources.
• Comfort with web-based publishing environments.
• Strong command of English writing, editing, and proofreading.
• Practical experience with content management systems such as WordPress.
• Capability to work within deadlines.
• Educational background in Marketing, English, Journalism, or a related discipline.
• Experience writing press releases.

Work Location

Baner, Pune.