Marketing Content Manager

Company Overview

The Modern Brand Company, established in 2007, is a brand consultancy focused on thoughtful brand strategy and practical creative solutions for small businesses and nonprofit organizations. The firm believes every organization has its own personality and audience, and it works to help clients connect with people through branding that feels clear, authentic, and relatable. Based in Birmingham, Alabama, the company emphasizes trust-building over gimmicks and aims to create branding work that is meaningful and effective.

Role Summary

This position is centered on writing and content development. The right candidate will be a flexible, strong writer who can generate ideas, adapt to each client’s brand voice, and produce polished copy across multiple formats. The role also calls for solid organization, familiarity with scheduling tools, project support, and direct client communication. Although the location is onsite, the description notes that the role is hybrid.

Social Media Content

• Create original content concepts for each client, tailored to their brand identity, audience, and business objectives.
• Draft social posts that are concise, polished, grammatically sound, and written in each client’s unique voice.
• Manage content through the full workflow, including ideation, drafting, approvals, scheduling, and posting on platforms such as Facebook, Instagram, and LinkedIn.
• Review engagement, participate in community management, and compile monthly performance insights to guide future content planning.

Email Marketing

• Plan email content themes and write a range of email copy, including promotional messages, newsletters, and drip campaigns, with accuracy and purpose.
• Own copy development from idea stage through final version, ensuring the brand voice stays consistent and calls to action are clear.
• Create, schedule, and send campaigns in tools such as Mailchimp, while supporting segmentation, list upkeep, and reporting on results.

Project Coordination

• Assist with organizing tasks, deadlines, deliverables, and approvals across internal teams.
• Help keep projects moving by sharing timely status updates and tracking progress.
• Support campaign launches, asset handoff, and multi-stage marketing initiatives.
• Maintain shared calendars, task management boards, and project records.

Client and Account Support

• Attend client meetings with account leaders to capture action items and follow-up steps.
• Communicate directly with clients about the work assigned to you, including social content, email drafts, updates, and timelines.
• Support account leads in coordinating deliverables and nurturing responsive client relationships.

What the Employer Is Looking For

• Excellent writing ability with a focus on clarity, brevity, and accuracy, plus the ability to adapt to different client voices.
• A proactive approach to content creation, with the confidence to generate ideas and carry them through to completion.
• 1 to 4 years of experience in marketing, communications, social media, or agency environments.
• Working knowledge of Canva, social scheduling tools, and widely used email marketing platforms.
• Strong organization and project management skills, with the ability to manage multiple priorities at once.
• Comfort speaking with clients and collaborating with internal team members.
• Curiosity, initiative, and enthusiasm for learning new tools and subject areas.

Additional Notes

The source material indicates a hybrid work arrangement for this role, while the location is listed as Birmingham, AL. No salary, stipend, perks, opening count, or application deadline was provided.