Market Manager

Role overview

The Market Manager serves as a subject-matter guide and local champion for a designated multi-state territory. This position is focused on strengthening marketplace growth through hands-on market engagement, regional partnerships, event-driven marketing, and sales support. The role is designed to build authentic connections and deliver programming that meaningfully advances the brand’s position as a category leader.

Key responsibilities

• Own assigned regional territories and work toward marketing targets and business goals.
• Increase the customer base by driving acquisition activity across the full funnel.
• Partner with the revenue team, dispensary accounts, and brand partners on recurring visits and retail appreciation-day activations.
• Deepen client relationships through high-value engagement and support efforts.
• Maintain current partnerships while creating opportunities with new prospective customers.
• Develop and run culturally aligned programs that serve clients, customers, and the broader industry.
• Collaborate with the Cultural and Events team to identify and propose locally relevant activations.
• Deliver programs within an assigned marketing budget.
• Adapt regional marketing plans to maximize field spend and local impact.
• Work with internal stakeholders to build and execute campaigns, partnerships, and events in the market.
• Create strategic partnerships with culturally relevant organizations and collaborators.
• Measure the ROI of partnerships, events, campaigns, and marketing initiatives.
• Support overall goals and programs across revenue and marketing teams.
• Lead collaborative partnership programs across categories such as entertainment, fashion, cause-driven initiatives, creative industries, and sports.
• Oversee event production from planning to wrap-up, including negotiations, project management, budgeting, invoicing, internal coordination, vendor management, risk review, logistics, permits, shipping, load-in/load-out, setup, teardown, merchandising, staffing, and reporting.
• Motivate team members with clear direction, goals, and actionable feedback.
• Manage stakeholders effectively to support regional OKR achievement.
• Ensure all stakeholders are trained and operating to company standards.
• Drive a company-owned vehicle for business-related events.

Experience and qualifications

• Bachelor’s degree in business, marketing, communications, or a related discipline.
• At least 7 years of experience in marketing or a comparable management position.
• Working knowledge of cannabis marketing best practices.
• Professional, philanthropic, or community involvement in the cannabis industry.
• Hands-on experience with marketing tools and software.
• Background working in the technology sector.
• Comfort working with colleagues and stakeholders across different levels and backgrounds.
• Strong organizational and communication abilities.
• Leadership, problem-solving, and networking strengths.
• Valid driver’s license with minimal points.
• Ability to travel up to 80%.
• Prior cannabis industry experience is considered an advantage.

Compensation and benefits

The base salary for this role is $99,633 to $113,500 per year, plus a competitive bonus opportunity.

For full-time regular employees in 2026, benefits include medical, dental, and vision coverage; 100% employer-paid premiums for employees; up to 80% dependent coverage; HSA employer contribution with the High Deductible Health Plan; a 401(k) plan with employer matching up to 3.5% of employee contributions; basic life, voluntary life, and AD&D insurance options; supplemental voluntary benefits; student loan repayment/529 education savings with a monthly company contribution; FSA options for medical, dependent, transit, and parking; critical illness, accident, short- and long-term disability, pet insurance, identity theft protection, legal access to attorneys, PTO, paid sick leave, company holidays including a 2026 holiday shutdown, and paid parental leave.

About the company

The organization was founded in 2008 and has grown from a small startup into a global leader in the cannabis sector. Its focus is on transparency, education, and community, serving both consumers and businesses across the U.S. and internationally. The company emphasizes innovation, heart, collaboration, and supporting the broader cannabis community.

Additional information

Candidates should note that company recruiters communicate only through official @weedmaps.com email addresses and will never request payment for an application, interview, or employment. If needed, candidates can verify legitimacy by contacting talentops@weedmaps.com. The employer is an equal opportunity employer and makes decisions based on merit. Employment eligibility is confirmed through E-Verify for newly hired employees. Reasonable accommodations are available under the Americans with Disabilities Act and applicable state or local laws, unless they would create undue hardship.