Manager, Marketing & Integrated Communications

About the Role

Starbucks is seeking a Manager of Marketing & Integrated Communications to shape seasonal and brand campaigns that increase store traffic and strengthen customer connection to the brand. In this role, you will partner across functions to build and deliver go-to-market plans and communication strategies that influence customers throughout the full journey.

This is a highly visible position that serves as the integrated marketing lead and internal point person for the cross-functional team supporting seasonal launches. It is designed for an experienced marketer who brings energy, creativity, and strategic thinking to a business with a large national retail footprint.

What You’ll Do

• Design and execute multi-channel seasonal marketing initiatives grounded in business and consumer insights.
• Gather inputs from Finance, Menu, Analytics, Social Listening, Media, and PR to shape campaign strategy.
• Support testing and launch planning for new products, using market learnings to guide broader rollout decisions.
• Build marketing research plans with Consumer Insights to support strategic briefs and go-to-market direction.
• Write campaign briefs that set communication priorities and guide creative development.
• Partner with internal and external teams to review creative work and ensure it aligns with the brief.
• Coordinate with cross-functional stakeholders to create integrated launch plans and connect workstreams across teams.
• Influence partners, spark new ideas, and help solve customer and business challenges in fresh ways.
• Prepare leadership communications, campaign summaries, and business cases for new programs.
• Monitor performance trends and work with Finance and Menu Insights to align campaigns with financial goals.
• Bring innovative ideas to grow traffic, strengthen brand affinity, and increase engagement.

What We’re Looking For

• A creative and strategic thinker who can turn insights into action.
• Strong storytelling, critical thinking, and analytical capabilities.
• Experience leading cross-functional initiatives and working through complex stakeholder environments.
• Clear verbal and written communication skills, including executive-level presentations.
• Confidence in recommending strategies and presenting them to leadership.
• Ability to solve complicated problems and approach existing solutions from a new angle.
• Comfort managing several priorities at once in a fast-moving setting.
• Ability to work effectively amid ambiguity, change, and shifting priorities.
• Strong lateral influence, organization, and attention to detail.
• Advanced PowerPoint skills for building compelling presentations for VP/SVP-level audiences.

Basic Qualifications

• Bachelor’s degree or 4+ years of U.S. military experience.
• 3–5+ years of progressive experience in product or brand management.
• 3–5+ years of cross-functional project management experience.
• Strong interpersonal skills.
• Proven oral and written presentation delivery skills.
• Self-driven and proactive work style.
• Ability to work independently as well as collaboratively.

Preferred Qualifications

• MBA.
• Knowledge of media principles and measurement metrics.
• Agency management experience.
• Ability to learn quickly and operate autonomously.
• Experience managing at least one budget.

Benefits and Perks

Eligible Starbucks partners and their families may access medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance options. Additional benefits can include short-term and long-term disability coverage, paid parental leave, family expansion reimbursement, paid vacation from the date of hire, sick time accrued at 1 hour for every 25 hours worked, eight paid holidays, and two personal days each year.

Starbucks also offers a 401(k) retirement plan with company match, a discounted stock purchase program, equity participation, incentivized emergency savings, and financial well-being tools. Educational support includes 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program, student loan management resources, and other educational opportunities. Backup care and DACA reimbursement are also available.

Vacation accrual details vary by state and role level. For employees in CA, CO, IL, LA, ME, MA, NE, ND, or RI, vacation accrual is capped at 120 hours (190 hours in CA) for roles below director and 200 hours (316 hours in CA) for director-level and above roles. In other states, vacation begins at 120 hours per year for roles below director and 200 hours per year for director-level and above roles.

Additional Information

Base pay is determined by a range of factors, including job-related knowledge and skills, experience, location, and internal equity. Starbucks notes that it is uncommon for a candidate to be hired at the top of the pay range, and compensation decisions depend on the specific circumstances of each hire.

The company follows applicable state and local leave laws, including Colorado’s Healthy Families and Workplaces Act, and will apply its plans and policies accordingly. Benefit details may change in locations with a certified bargaining representative. Starbucks is an equal opportunity employer and considers all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status. Applicants with criminal histories will be reviewed in line with federal, state, and local laws. Reasonable accommodations are available for applicants with disabilities; support can be requested through the company’s accommodation contact or by calling 1(888) 611-2258.

The team works onsite four days per week.