Manager, Loyalty Marketing

Role overview

Starbucks is seeking a Manager, Loyalty Marketing to lead the planning and execution of loyalty go-to-market strategies for the Starbucks Rewards program. This position is focused on turning customer insights into effective marketing actions that boost engagement and deliver business results.

The ideal candidate will be a strategic, outcomes-focused marketer with strong campaign judgment and the ability to connect customer behavior with insight-driven work. You will oversee loyalty initiatives from start to finish and work closely with cross-functional partners to deliver polished, high-quality experiences that build lasting customer relationships.

What you'll do

• Lead the strategy and rollout of loyalty campaigns and initiatives, including promotions, offers, games, and experiential activations, while keeping them aligned with broader business objectives.
• Own campaign delivery end to end, from intake and strategy development through briefing, execution, and final performance review.
• Create clear marketing briefs that bring internal teams together around goals, audience, messaging, and positioning.
• Work with teams across marketing, digital, analytics, operations, and finance to launch initiatives with accuracy and strong execution.
• Coordinate timelines, dependencies, and stakeholders to keep complex campaigns moving in a fast-paced environment.
• Refine the loyalty experience by tracking market trends, customer expectations, and competitor activity.
• Partner with external agencies and vendors to deliver campaigns and expand program capabilities.

What we're looking for

• 5 to 7+ years of experience in loyalty, CRM, lifecycle, or integrated marketing, ideally within retail, e-commerce, or consumer brands.
• Bachelor’s degree or an equivalent combination of education and experience.
• Proven success in managing go-to-market strategy and delivering multi-channel campaigns.
• Strong brief-writing skills and the ability to align cross-functional teams around a shared direction.
• Excellent organization and project management abilities, with comfort handling several priorities and deadlines at once.
• Experience working with external agencies and overseeing deliverables through completion.

Benefits and compensation

Starbucks offers eligible partners and their families access to medical, dental, and vision coverage, as well as basic and supplemental life insurance and other voluntary insurance options. Additional benefits may include short-term and long-term disability coverage, paid parental leave, family expansion reimbursement, paid vacation from the date of hire, sick time accrued at 1 hour for every 25 hours worked, eight paid holidays, and two personal days each year.

Eligible partners may also participate in a 401(k) plan with employer match, a discounted company stock program (S.I.P.), the Bean Stock equity program, emergency savings incentives, and financial well-being resources. Educational support includes 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, plus student loan management tools and other educational opportunities. Backup care support and DACA reimbursement are also included.

Vacation accrual varies by state and role level. In CA, CO, IL, LA, ME, MA, NE, ND, and RI, vacation accrues up to 120 hours for roles below director and 200 hours for director-level roles or above, with higher maximums in California. In other states, annual vacation begins at 120 hours for roles below director and 200 hours for director-level roles or above.

Base pay for the role will be determined using factors such as relevant knowledge and skills, experience, location, and internal equity. Compensation is not generally set at the top of the range for new hires.

Work location

This role is based onsite in Seattle, WA, and Starbucks notes that partners work together in person four days per week.

Equal opportunity and accommodations

Starbucks is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected characteristic under applicable law. Applicants with criminal histories will be reviewed in line with federal, state, and local requirements. Reasonable accommodations are available for applicants with disabilities; assistance can be requested by contacting the company using the accommodation information provided in the source listing.

Additional notes

The company emphasizes its mission of connection, coffee craftsmanship, and leadership development. The role is designed for someone who can help bring loyalty ideas to life in ways that strengthen long-term customer engagement and measurable business impact.