Lifecycle Communications Manager - 12 Month Contract

About the company

HomeMade, Mable, Leap In!, and Mable Direct operate under the Attain Healthtech Group. Although each brand serves a different part of the sector, they are united by a shared purpose: creating positive, long-term change in care and support, using technology to improve outcomes for customers.

This role belongs to the Mable team. Mable is a fast-growing Australian healthtech platform that connects people with disability and older Australians to independent support workers who can be chosen on terms that suit their needs. Since 2014, the platform has helped facilitate more than 25 million hours of support and has been recognised among Australia’s leading growth and technology businesses.

About the role

Mable is hiring a Lifecycle Communications Manager for a full-time, 12-month contract. The position reports to the Senior Manager, Loyalty & Retention and sits within the Engagement & Retention function inside the wider Growth team.

The role focuses on producing clear, compelling, customer-first communication across lifecycle channels. You will manage the communications calendar, plan and coordinate campaigns, and ensure activity is prioritised effectively, aligned with commercial goals, and delivered consistently across the customer journey.

You will also create product positioning and messaging materials that help internal teams communicate product value, features, and customer benefits in a simple and persuasive way.

Key responsibilities

The role requires a strong mix of copywriting, storytelling, and lifecycle marketing experience, along with the ability to create messaging that engages customers and supports conversion.

• Create and refine customer-focused copy for engagement and retention channels such as email, SMS, push notifications, in-app content, and digital campaigns.
• Manage the campaign and communications schedule, making sure work is organised, prioritised, and tied to business objectives.
• Plan lifecycle messaging across onboarding, engagement, retention, and reactivation journeys.
• Build product positioning and messaging packs that clearly express value propositions, product capabilities, and customer benefits.
• Work closely with Product, CRM, and Marketing stakeholders to keep messaging consistent across every customer touchpoint.
• Write concise, conversion-oriented copy for digital experiences including UX screens, onboarding flows, and customer journeys.
• Maintain brand voice, customer relevance, and alignment with lifecycle strategy across all content.
• Turn complex product or business information into simple and engaging customer-friendly messaging.
• Support campaign improvement through testing, analysis, and ongoing optimisation of messaging and engagement performance.
• Keep up to date with digital communication trends, lifecycle marketing practices, and customer engagement innovations.

What you’ll need

• At least 5 years of writing experience, supported by a portfolio of work.
• Strong copywriting and storytelling ability across digital and customer communications.
• Background in lifecycle communications, CRM campaigns, or customer engagement programs.
• Experience collaborating with Product, Marketing, and/or CRM teams on customer-centric messaging.
• Ability to think strategically while also delivering hands-on work in a fast-moving environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Understanding of customer journeys, digital engagement, and conversion optimisation principles.
• High attention to detail.
• Strong time management skills.
• Genuine interest in technology and creating meaningful impact for people.

Values and culture

Mable describes its culture as purpose-led, with a focus on listening to customers, acting on insights, embracing bold thinking, collaborating well, and working quickly to create sector-wide impact. The broader Attain Healthtech values include simplifying care with creativity, making a difference in people’s lives, and taking ownership of outcomes that last.

Benefits

• Career development through learning from industry specialists, experienced leaders, and on-the-job opportunities.
• Paid parental leave: 14 weeks for primary carers and 6 weeks for secondary carers, plus superannuation.
• A flexible working model that combines office time with remote work.
• An extra paid Flexi Leave day each quarter.
• The option to take a floating public holiday for a personally meaningful day.
• Access to a rewards and recognition program that celebrates strong performance and achievements.

Additional information

The organisation welcomes people from all backgrounds and encourages Aboriginal and Torres Strait Islander people to apply. Candidates are encouraged to apply even if they do not meet every requirement, as diverse experience is valued.

Workplace model

This is a hybrid role based in Melbourne, Victoria, Australia, with a mix of office and remote work.

Contract details

This is a full-time 12-month contract position.