Lead Brand Marketing Coordinator

Role overview

This opportunity is for a Lead Brand Marketing Coordinator in the United States, shared on behalf of a partner organization that oversees the application process and follow-up steps. The role sits at the intersection of strategy and execution, helping deliver brand-led initiatives that strengthen reputation, improve customer advocacy, support digital PR, and keep creative production moving smoothly.

You’ll be responsible for turning brand direction into well-organized, high-quality execution. The work combines project coordination with hands-on marketing support, so you should be comfortable managing multiple workstreams, aligning stakeholders, and contributing directly to deliverables. Success in this role depends on strong ownership, clear communication, sharp attention to detail, and the ability to operate effectively in a fast-moving environment.

What you’ll do

• Help deliver brand marketing programs spanning customer advocacy, reputation management, digital PR, and brand communications.
• Oversee online reputation work by monitoring reviews, assessing sentiment, and organizing initiatives that encourage new reviews across key platforms.
• Coordinate customer advocacy materials such as testimonials, case studies, and customer story content that reinforce brand trust.
• Run day-to-day project coordination for creative development, keeping presentations, advertisements, collateral, and digital assets on schedule.
• Work with internal teams and outside agencies to produce marketing materials that follow brand standards and messaging rules.
• Organize centralized asset libraries with clear version control, governance, and easy access to approved brand materials.
• Spot missing or outdated marketing assets and prioritize new content needed for sales, marketing, recruiting, and partner initiatives.
• Support video-related marketing work by coordinating timelines for testimonials, case studies, and educational content.
• Assist with digital PR and research projects, including surveys, reports, and data-backed campaigns, while tracking performance and earned media impact.
• Support leadership by guiding junior coordinators and helping maintain accountability, alignment, and quality execution.

Requirements

• At least 5 years of experience in brand marketing, communications, content marketing, PR, or a closely related field.
• Strong project management ability, including handling several priorities, schedules, and stakeholders at once.
• Experience coordinating cross-functional marketing work and collaborating with both internal teams and external creative partners.
• Solid understanding of brand consistency, messaging frameworks, and customer-focused marketing execution.
• Excellent written and spoken communication skills, with the ability to turn ideas into clear deliverables and messaging.
• Analytical thinking and the ability to interpret customer feedback, sentiment data, and campaign performance insights.
• Demonstrated ability to build effective relationships with stakeholders, partners, and collaborators across functions.
• Strong organization, attention to detail, and the ability to perform well in deadline-driven, fast-paced settings.
• Added advantage if you have experience in digital PR, reputation management, or customer advocacy programs.
• Added advantage if you’ve managed creative production workflows involving video, design, or multi-format content.

Perks and benefits

• Competitive base pay plus annual incentive compensation of up to 10%.
• Medical, dental, and vision insurance options.
• 401(k) plan with employer matching.
• Flexible spending and lifestyle spending accounts for health, wellness, and financial support.
• Generous paid time off, holidays, and sick leave.
• Remote-friendly setup with flexibility in daily scheduling.
• Professional development support, including tuition reimbursement and learning opportunities.
• Extra employee perks such as wellness programs, discounts, and commuter benefits.
• Chance to work on visible brand initiatives that directly influence customer experience and business growth.

Additional information

The hiring company uses an AI-supported screening and matching process to help review applications efficiently and fairly against the role’s main requirements. Shortlisted candidates are then passed to the employer for interviews, assessments, and final decision-making.

By applying, candidates acknowledge that personal data may be processed for evaluation and shared with the hiring employer in line with applicable privacy laws, including GDPR where relevant. The process may also use AI tools to support parts of recruitment, such as reviewing applications and identifying potential inconsistencies, but human reviewers make the final hiring decision.