Junior Brand Designer

About the Role

This is an exciting opportunity for a creative brand designer to shape the visual identity of a new coffee roasting and events business based in the UK. The core of this project involves developing a cohesive brand, including a logo and mascot, that captures the atmosphere of vinyl listening bars and cafés, drawing inspiration from Scandinavian and Japanese aesthetics. The ideal candidate will employ an illustration-led approach to create a visual direction that appeals to urban, design-savvy individuals who appreciate music culture and daily routines. The collaboration will focus on refining a single concept to ensure the brand communicates subtlety and sophistication, avoiding overly loud or gimmicky elements. Reference materials will be provided to guide the creative process, with potential for ongoing work as the brand expands.

Deliverables

• Establish a primary illustration style that will define the brand's visual language.
• Design a straightforward yet memorable logo or wordmark.
• Create a concept for coffee packaging (bag or sleeve) that effectively uses the established illustration style.
• Optionally, develop supplementary icons or graphic elements to enhance the brand identity.
• Engage in close collaboration to refine and finalize a single, unified concept.
• Integrate feedback and adjust designs to align with the brand's vision and target demographic.

Requirements

• A strong portfolio demonstrating expertise in brand identity, illustration, and packaging design, with a preference for experience in the music, café, or lifestyle industries.
• Advanced proficiency in design software such as Adobe Illustrator and Photoshop.
• The ability to interpret provided reference materials and translate them into a distinctive visual direction.
• Exceptional communication skills and a willingness to engage in collaborative creative processes.
• A solid understanding of Scandinavian and Japanese design principles.
• Meticulous attention to detail and a preference for refined, minimalist branding solutions.
• Availability for the initial project, with the possibility of future engagements.

About Twine

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