Graphic Designer

About the Team

The Employer Branding group is a mixed-discipline unit of strategists, designers, and producers that shapes how ByteDance is perceived by talent around the world. The team works at the overlap of brand strategy, content creation, and recruitment marketing, setting employer brand direction that supports hiring goals. It also works with HR, recruitment, and business teams to build tailored campaigns for different roles, markets, and audience segments.

Role Overview

This opening is for an experienced Brand Designer who will create employer branding assets across the team. The role carries full ownership of the design process, from early concept development to final delivery and ongoing refinement, while keeping all work aligned with employer branding priorities and hiring objectives.

As a hands-on design specialist and creative collaborator, you will turn ideas into strong visual systems and assets, work closely with strategists and producers, and consistently deliver polished work efficiently and with measurable impact.

Key Responsibilities

Lead the visual design direction for employer branding initiatives and turn company culture into compelling public-facing content.

Create designs for a range of channels, including social platforms, employer branding websites or pages, and in-person events.

Build unified campaign assets that stay visually consistent across different formats and channels.

Improve and evolve employer branding digital experiences by applying UX thinking to make the candidate journey clearer and the content more effective.

Manage projects from idea stage through execution, coordinating with internal partners and outside vendors to ensure work is delivered on time.

Qualifications

Applicants should hold a diploma or bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a closely related discipline.

A minimum of 5 years of experience in visual design or brand design is required, with prior work on external-facing material such as social content, campaigns, or brand communications.

Candidates need a strong eye for design, including familiarity with layout principles, current visual trends, and storytelling for digital formats.

A solid portfolio showing high-quality visual work and the ability to translate ideas into engaging creative output is essential.

Strong teamwork skills are important, along with the ability to juggle several projects in a fast-moving environment.

Preferred Skills and Experience

Experience with Adobe Creative Suite and Figma is preferred; motion design or video editing ability is an added advantage.

Familiarity with UI/UX concepts and designing for digital interfaces is a strong plus, especially with a user-focused approach to content design.

Attention to detail, flexibility, and the ability to handle changing priorities effectively are also valued.

About ByteDance

Founded in 2012, ByteDance aims to inspire creativity and enrich life. Its product portfolio includes TikTok, Lemon8, CapCut, Pico, and China-market platforms such as Toutiao, Douyin, and Xigua, helping people connect, enjoy content, and create more easily.

Why Work Here

Creativity sits at the heart of ByteDance’s mission. The company builds products that help people express themselves authentically, discover new things, and connect with others. Its global and diverse teams make that possible.

Employees are encouraged to approach work with curiosity, humility, and a drive to make an impact in a rapidly growing technology company. The culture emphasizes constant iteration and an “Always Day 1” mindset, with the goal of creating meaningful progress for employees, the company, and its users.

Diversity and Inclusion

ByteDance is committed to fostering an inclusive workplace where people are valued for their skills, experience, and individual perspectives. Because the company serves a global audience, it also strives to reflect that diversity within its teams and to build an environment that welcomes different voices and communities.