Founding Product Designer

Role overview

Crossing Hurdles is recruiting for a fast-growing embedded FinTech B2B SaaS company that is creating modern accounting and bookkeeping infrastructure for SMB-focused platforms. The business is API-first, backed by strong venture investors, and expanding quickly as it builds out a high-ownership team in San Francisco.

This opening is for a Founding Product Designer (individual contributor) who will help shape the product experience, design systems, and select brand and website work. The role sits at a pivotal stage, with meaningful influence on product quality, direction, and customer outcomes.

Compensation and location

Base pay for this position is $160K to $210K, plus competitive equity. The role is based in San Francisco, US, and requires on-site work five days per week.

The platform serves embedded B2B SaaS use cases with consumer-style user experiences and complex, data-rich financial workflows.

About the company and product

The client builds API-first, embedded accounting and bookkeeping software that allows vertical SaaS companies and neobanks to offer fully white-labeled accounting products for their SMB customers.

Rather than sending users to separate tools, the product enables small businesses to handle accounting inside the software they already rely on. The platform is designed for high-trust financial operations while keeping the interface clean, simple, and intuitive.

The company has raised $9M, serves more than 25 platform customers ranging from Series A companies to public companies, and is entering a key growth phase as both product scope and customer adoption accelerate.

What the role involves

• Lead product design from early discovery through polished, high-fidelity interfaces across embedded accounting and bookkeeping experiences.
• Take full ownership of the design function as the founding designer, including product UX, the design system, and selected brand and web initiatives.
• Work closely with the CEO and engineering team in a lean, low-process environment.
• Create flexible white-label interface patterns that can adapt smoothly across partner platforms.
• Develop and refine a coherent design system while maintaining shipping speed.
• Convert uncertain, data-intensive financial challenges into clear and practical product experiences.
• Collaborate directly with customers during onboarding, embedded UI launches, and implementation guidance.

Compensation and benefits

• Annual base salary of $160K to $210K.
• Competitive equity package.
• Medical, dental, and vision coverage.
• Employee-friendly equity plan.
• Lunch provided in the office.

Additional information

This is a full-time, on-site role in San Francisco. The position is intended for a designer who thrives in high-ownership settings, can operate with autonomy, and is comfortable shaping both product execution and broader design foundations.

Ideal candidates will be energized by direct collaboration, rapid product growth, and the opportunity to define the design function from an early stage.