Founder’s Office & Content Coordinator

About Us

Teraa Living, a Dubai-based conscious lifestyle company, is expanding its premium FMCG, wellness, and e-commerce brands. Our brand, Happy Earth Organic, specializes in clean-label food and beverages, including organic coconut water and premium dates. We are a dynamic, founder-led business seeking a highly organized, detail-oriented individual with a knack for numbers, comfort with AI tools, and a strong follow-up ethic.

Role Purpose

This position is designed to significantly reduce the founder’s daily workload by managing various organizational, administrative, and content-related tasks. The role involves coordinating emails, meetings, follow-ups, content ideation, social media drafts, basic financial tracking, digital file management, supplier communication, product research, and action item tracking. This is a hands-on coordination role, not a specialized accounting, social media, or receptionist position. The ideal candidate will be adept at organizing, writing, following up, thinking critically, and ensuring tasks progress efficiently.

Key Responsibilities

• Founder Coordination: Efficiently manage and organize founder's emails across Outlook and Gmail, categorizing them by priority and follow-up needs. Maintain the founder's calendar, schedule meetings, and set reminders. Attend meetings as required, taking detailed notes and transforming them into actionable tasks. Proactively follow up with team members, suppliers, consultants, and external partners to ensure pending items are addressed without constant prompting. Maintain a daily and weekly tracker for all founder follow-up items.
• Accounts/Admin Support: Maintain straightforward trackers for payments, receivables, invoices, expenses, and outstanding documents. Liaise with the internal admin/accounts team and external accountants as needed. Organize and manage supplier invoices, payment records, receipts, financial statements, and digital financial folders. Follow up on any missing financial documentation or payment confirmations. Ensure accuracy in Excel/Google Sheets trackers and understand fundamental accounting and administrative terms. Support the organization of documents for finance, operations, supplier, and general administrative needs. (Note: Final accounting, bookkeeping, and statutory accounting remain with the dedicated teams.)
• Content & Social Media Coordination: Draft content for platforms like LinkedIn and Instagram, including captions and founder posts, leveraging AI tools to transform notes, voice memos, and meeting discussions into polished drafts. Assist in maintaining a social media content calendar and coordinate the scheduling of approved posts across various platforms. Organize saved content, inspiration, competitor examples, and references across platforms like Instagram, Pinterest, and TikTok. Identify and flag relevant content ideas, comments, and collaboration opportunities. Coordinate with designers, marketers, and internal teams for creative content execution.
• AI & Digital Organisation: Utilize AI tools such as ChatGPT for tasks like summarization, content drafting, email composition, checklist creation, research, and task organization. Manage and structure digital folders across cloud storage systems, migrating and organizing files from local drives. Maintain organized bookmarks, saved links, supplier information, brand references, product ideas, and learning resources. Implement clear file naming conventions and folder structures to ensure information is easily accessible.
• Product & Supplier Support: Assist the founder with new product research, organizing supplier notes, trade show information, product samples, and product idea repositories. Conduct research on competitor products, pricing, packaging, and market positioning. Maintain simple trackers for product research and sample inventory. Follow up with suppliers for essential documents, samples, quotations, and timelines. Support product launch preparations by coordinating necessary information and pending tasks.
• E-commerce / FMCG Coordination Support: Gain understanding of basic e-commerce and FMCG business requirements including SKUs, listings, pricing, inventory, orders, and product descriptions. Provide support for platforms like Shopify, Amazon, Noon, or Talabat as needed. Assist in organizing product descriptions, images, and listing details. Coordinate with e-commerce, marketing, and operations teams to gather missing information or address pending tasks.

Additional Information

Must-Have Skills: Accounts/admin background, strong written English, proficiency in Excel/Google Sheets, excellent email and calendar management, strong follow-up discipline, ability to convert meeting notes into action points, daily comfort with AI tools, basic content writing and social media awareness, strong organizational skills, high attention to detail, ability to handle confidential information, professional demeanor, ability to thrive in a fast-paced, founder-led environment, and proactive task ownership.

Preferred Skills: Experience in e-commerce, FMCG, food, wellness, retail, or product-based businesses; familiarity with platforms like Shopify, Amazon, Noon, Talabat; basic Canva skills; experience managing social media content; experience with product launches or supplier coordination; proficiency in digital filing and cloud organization; prior experience supporting a founder or senior executive.

You Are Not the Right Fit If: You are a pure accountant without content/coordination skills, a pure social media manager lacking admin discipline, a receptionist awaiting instructions, weak with follow-ups, uncomfortable with AI, unable to organize digital information, require a highly structured corporate setting, dislike working closely with a founder, or avoid taking ownership of tasks.

Success Milestones:

• First 30 Days: Founder's inbox organized, calendar and follow-ups managed, daily/weekly tracker operational, basic financial trackers created, social media references organized, content drafts initiated, digital folders structured, and consistent follow-up on pending tasks.
• First 60 Days: Significant improvement in founder's digital systems organization (emails, files, bookmarks, content libraries), consistent maintenance of meeting notes and action trackers, structured supplier and product research folders, regular AI-assisted content drafting, reduced founder dependency for team follow-ups, and clearer financial/admin visibility.
• First 90 Days: Substantial reduction in founder's follow-up and administrative burden, weekly content coordination established, accurate and updated financial/admin trackers, active product research and supplier follow-up systems, user-friendly digital filing systems, independent task management and organization, and reliable execution of tasks reducing founder oversight.

Key Performance Indicators: Daily inbox and follow-up tracker updates, meeting notes and action points delivered within 24 hours, weekly updates to financial/admin trackers, clear tracking of supplier and product follow-ups, minimum weekly content drafts prepared, organized digital folders and references, proactive follow-up on pending tasks, and a clear weekly update report to the founder.

Ideal Candidate Profile: An organized, sharp, practical, and reliable individual who understands numbers and can write effectively. You are proficient with AI, adept at follow-ups, skilled in digital organization, capable of supporting social media content, and comfortable working closely with a founder in a growing product-based company. You embrace speed, confidentiality, structure, accountability, and adaptability, proactively driving tasks forward.

Screening Questions: Applicants must answer the following: Do you have accounts/admin experience with examples? What specific accounting/admin tasks have you handled? Have you managed executive emails/calendars? Have you written social media content? Which AI tools do you use and how? Have you worked in e-commerce, FMCG, or product-based companies? Are you familiar with platforms like Shopify, Amazon, Noon, Talabat? Describe your method for organizing a messy inbox, hard drive, and saved social media content. Are you comfortable attending meetings, taking notes, and following up? What is your expected salary range?

Trial Task: Shortlisted candidates will be required to complete a practical trial task involving inbox organization, creating a simple accounts/payment tracker, generating meeting notes and action points, drafting AI-assisted content, and completing a product/supplier research tracker. This role emphasizes practical execution.