Event Sales Manager

Position overview

The Event Sales Manager will lead revenue generation and client relationship management for Death & Co and Close Company. This role is focused on delivering strong event sales outcomes, building lasting partnerships, and shaping high-visibility events that reflect the brands’ standards and identity.

The person in this position will guide clients from initial inquiry through event completion, helping create a smooth, well-planned experience that aligns with their goals. The role also supports Gin & Luck’s broader sales efforts under the direction of the executive leadership team.

Reporting structure

• Reports directly to the Senior Director of Brand.
• Partners closely with the CEO, COO, Vice President of Operations-B&M Venues, Vice President of Operations-Product, Senior Director of Operations-Close Company, Senior Director of Operations-Death & Co, and the Marketing Manager.

Core responsibilities

Sales strategy and revenue growth

• Create and run an event sales plan aimed at social gatherings, corporate events, and private functions across Death & Co and Close Company venues.
• Work with operations leaders to establish annual sales targets and review performance against them.
• Develop new business through third-party planners, luxury social clients, partnerships, and related opportunities.
• Monitor market movements and competitor activity to improve pricing, package design, and sponsorship offers.
• Support sales efforts for consulting services, the membership program, Fashioned, and sponsorships, with priorities set by company leadership.

Client relationship management

• Act as the main point of contact for event clients from first inquiry to final execution.
• Build strong, long-term relationships with clients and planners.
• Use a consultative selling approach to match event design and culinary solutions to client goals.
• Handle contract discussions, deposits, billing, and post-event follow-up.
• Improve the client experience by using feedback and personal judgment to guide action plans.
• Respond to concerns and complaints after events and manage follow-through.

Collaboration and oversight

• Work with general managers and culinary teams to coordinate tasting sessions, menu planning, floor plans, and event logistics.
• Serve as the bridge between clients and operations to make sure staffing, menus, service expectations, and logistics are clearly understood and delivered.
• Track event timing, handle last-minute changes, and solve client or operational issues as they arise.
• Review event feedback after completion, capture lessons learned, and identify opportunities for repeat business.
• Assist with forecasting, pricing strategy, and revenue projections in line with annual targets.
• Monitor budgets, costs, and vendor agreements to protect profitability.
• Track and reconcile service fees and employee event earnings for accurate payroll submission.
• Provide regular updates on sales performance, pipeline activity, booking pace, and forecasts.

Activations

• Partner with leadership to evaluate activations for brand value.
• Help define annual goals and timing for external activations.
• Oversee logistics and coordination for external activations.
• Work with leadership to prepare activation post-mortems.

Brand integrity

• Maintain consistent product and brand standards throughout the event and activation process.
• Collaborate with internal stakeholders and outside partners to keep work aligned with brand objectives.
• Protect long-term brand value by ensuring event offerings reflect the company’s hospitality, creativity, and quality standards.

Administrative work

• Keep event sales decks, activation decks, and promotional materials up to date.
• Attend recurring company meetings and alignment sessions.
• Support additional reports and special projects as needed.

Required qualifications

• At least 2 years of progressive leadership experience in a multi-function organization.
• At least 2 years of event sales experience, preferably in restaurants or hospitality.
• Strong emotional intelligence and discretion.
• Demonstrated success in growing event sales, revenue, and large-scale bookings in a luxury setting.
• Good understanding of event planning, catering logistics, and client relationship management.
• Experience preparing event proposals, negotiating contracts, and managing deposits.
• Excellent communication, presentation, and consultative selling abilities.
• Experience creating and managing event and activation decks.
• Strong cross-functional coordination and event execution oversight skills.
• Familiarity with luxury service standards and high-touch hospitality.
• Comfort using event sales tools, CRM platforms, and Google Workspace.
• Strong project management ability and the capacity to prioritize multiple tasks and deadlines.
• Experience handling budgets and contracts.
• Ability to work effectively with remote colleagues.
• Flexibility to work early mornings and evenings, with travel as needed.
• Patience, adaptability, self-motivation, teamwork, high ethical standards, and a good sense of humor.

Preferred qualifications

• A 4-year degree from an accredited university in a related field.
• 3 or more years of event sales experience in luxury hospitality.
• 3 or more years of management-level experience.
• Working knowledge of project management principles.

Company values

• Curiosity: learning and improving through observation and creative problem-solving.
• A.B.K.: anticipating, preparing, and executing with intention.
• Pursuit of Excellence: continuously striving for higher standards.
• Contagious Joy: bringing energy and enjoyment into the work.
• Connection: building relationships through intuition, empathy, and transparency.

Compensation and benefits

The base salary for this role is $90,000 to $100,000, plus commission.

• 401(k)
• Medical, dental, and vision coverage
• Life coverage
• Bonus based on performance
• Employee discounts
• Home office stipend
• Paid time off
• Stock options plan
• Training and development
• Wellness resources
• Dental insurance
• Health insurance
• Vision insurance

Employees become eligible for the company 401(k) plan after a vesting period that begins on the first day of work. The company does not currently match contributions. Medical, dental, vision, and life benefits are available to full-time and part-time employees.

Additional information

This role may require early morning or evening availability and travel. The employer is an equal opportunity employer and considers all qualified applicants without regard to race, color, ancestry, national origin, gender identity, sexual orientation, age, religion, disability, veteran status, or any other protected characteristic.

This job description may be adjusted over time, and responsibilities can be added or removed at the company’s discretion.

The company values a welcoming, supportive workplace and aims to help employees feel respected through balanced work and compensation.