District Sales Manager

About Hundegger Inc.

Hundegger Inc. is the North American division of Hundegger, a company with over four decades of expertise in timber processing technology. Established in Germany in 1978, Hundegger has become the global leader in CNC-controlled joinery machines, dominating a specialized market segment. Their adaptable, modular systems cater to diverse timber construction needs, including carpentry, timber framing, glulam production, log homes, and prefabricated housing. With a significant global presence, Hundegger drives advancements in mass-timber and structural wood processing through automation and versatility. The company also emphasizes customer training to enhance performance in a dynamic industry.

About the Role

The District Sales Manager will be responsible for the entire sales process within their designated district. This includes identifying and qualifying new leads, conducting in-depth meetings and site visits, arranging equipment demonstrations, and closing deals for capital equipment and projects. This role requires close collaboration with the Director of Sales, Technical Sales Manager, service teams, applications managers, and operations personnel to ensure a seamless customer journey from initial contact through to equipment commissioning.

Key Responsibilities

• Develop and implement a strategic territory plan to meet and exceed quarterly and annual sales targets for capital equipment and associated solutions.
• Proactively identify and pursue sales opportunities within sectors such as truss manufacturing, timber framing, prefab/panelized construction, mass timber production, and industrial wood processing.
• Conduct thorough discovery sessions to understand customer needs, including throughput requirements, labor challenges, product specifications, material dimensions, precision tolerances, and downstream handling processes, translating these into suitable machine and system configurations.
• Organize and coordinate equipment demonstrations, sample processing, and technical assessments with the Technical Sales Manager and applications engineering team, managing follow-up activities to advance opportunities through the sales funnel.
• Prepare comprehensive proposals that clearly articulate the value proposition, focusing on improvements in productivity, accuracy, waste reduction, safety, and scalability, to support customer return on investment (ROI) analyses.
• Maintain accurate sales forecasts within the CRM system and ensure diligent documentation of all opportunities.
• Facilitate the smooth handover of contracts to project and service teams, supporting installation planning and customer onboarding.
• Represent the Hundegger brand at industry events, trade shows, association gatherings, and customer open houses, cultivating strong relationships with key influencers and decision-makers.

Qualifications

• A minimum of 3 years of experience in B2B field sales, preferably within capital equipment, industrial automation, CNC machinery, building products manufacturing, or a related sales field.
• Proven track record of successfully selling complex solutions that involve long sales cycles and multiple stakeholders across operations, engineering, finance, and executive levels.
• Possess strong mechanical and technical aptitude, with the ability to quickly grasp manufacturing processes.
• Comfortable working autonomously across a large geographic territory, with a willingness to undertake extensive travel within the district (estimated 50-60%).
• Must hold a valid driver’s license and be able to travel by air as required.
• Proficient in using CRM tools, sales forecasting techniques, and developing proposals using standard office software (Word, Excel, PowerPoint).

Preferred Experience

• Prior experience in timber construction, truss manufacturing, panelized/prefab building, mass timber (glulam, CLT), or woodworking production environments is advantageous.
• Experience selling CNC joinery, cutting systems, or production line automation, including the ability to discuss material handling and plant layout considerations.
• Familiarity with manufacturing workflows, shop floor data management, and the integration of software into production operations.
• Demonstrated success in building and managing channel or partner networks, including relationships with plant owners, senior management, production managers, designers, and industry associations.

Key Success Factors

• A consultative selling approach, adept at identifying customer pain points and aligning them with quantifiable business outcomes.
• Excellent presentation skills, capable of engaging both shop-floor personnel and executive leadership.
• Disciplined approach to pipeline management and consistent follow-through on commitments.
• Ability to ask pertinent questions, validate assumptions, and effectively coordinate internal resources.
• A high degree of integrity and a strong commitment to a customer-first philosophy.

Location and Territory

This is a field-based position covering a designated sales district in either the Western U.S. or Eastern U.S. A preferred home base would be near a major airline hub. Significant travel to customer sites, industry events, and occasional visits to the company headquarters or training facilities is expected.

Compensation and Benefits

The compensation package includes a base salary determined by experience, plus commission based on performance. Additional benefits include a vehicle allowance, reimbursement for business travel expenses (via company credit card), comprehensive medical, dental, and vision insurance, a 401(k) plan with a 4% company match, paid time off (PTO), and paid holidays.