Digital Marketing Manager

About Cupix

Cupix is a venture-funded, high-growth company building end-to-end SaaS solutions powered by machine vision. Its platform is used by thousands of global organizations across construction, oil and gas, manufacturing, and government to capture and digitize physical sites. By helping reduce site visits, monitor changes, and verify completed work, the unified reality capture system gives teams spatial context and a reliable record of site conditions.

The company is driving the next wave of 3D digital twins. Its products make it simple for professionals to build digital replicas of real-world spaces, access spatial intelligence from anywhere, and uncover practical insights. The technology is transforming industries such as real estate brokerage, architecture and design, construction, and facility management.

Role Overview

This position reports to the VP of Marketing and works closely with the broader marketing team. It is a hybrid role based near the Round Rock, TX office, with telecommuting allowed only within commuting distance of the office and an expectation of three in-office days per week.

Key Responsibilities

• Shape and lead the company’s social media strategy to strengthen brand presence, expand engagement, and support community growth through focused campaigns, original content, and active platform management.
• Monitor marketing performance, interpret data, and continuously refine digital campaigns to improve reach, awareness, and audience interaction.
• Write clear and persuasive press releases covering company updates, product launches, and other important announcements for media and public audiences.
• Carry out market and user research to spot trends, gather useful insights, and compare competitors to guide strategy.
• Review third-party marketing tools in depth to confirm they are effective, compliant, and aligned with business goals.
• Plan and manage trade show participation, including both pre-event and post-event marketing efforts designed to maximize event impact and return on investment.
• Attend at least 10 U.S. events, conferences, or trade shows each year.

Requirements

• A master’s degree or equivalent in Marketing, Business Administration, or a closely related discipline, plus 6 months of experience in the tech industry.
• At least 6 months of experience building social media strategy, improving engagement, and increasing brand visibility through campaigns, content development, and community management.
• At least 6 months of experience analyzing campaign performance and optimizing activity across digital channels to drive awareness and engagement.
• At least 6 months of experience drafting press releases for company announcements, product launches, and public communications.
• At least 6 months of experience conducting market and user research, identifying trends, and performing competitive analysis.
• At least 6 months of experience auditing third-party marketing tools for effectiveness, compliance, and business alignment.
• At least 6 months of experience coordinating trade show activities and creating pre- and post-event marketing plans.

Benefits

• Medical, dental, and vision coverage options for employees and their families.
• Optional additional insurance, including life, accident, and critical illness coverage.
• Flexible paid time off, sick leave, and short-term and long-term disability coverage.
• Paid holidays and sick leave.
• A paid day off for your birthday.
• Monthly phone and internet support of $50.
• 401(k) retirement savings plan.
• Paid parental leave.
• HSA and FSA options.
• Employee Assistance Program (EAP).

Equal Opportunity

Cupix states that it values diversity and innovation, and it is committed to being an equal opportunity employer. The company aims to hire a diverse team and maintain an inclusive, welcoming workplace for everyone.