Digital Marketing Coordinator

About Generis

Generis creates and runs high-impact B2B conferences that help business leaders learn from one another, collaborate, and build valuable professional networks. The company works with well-known global brands and organizations, and has grown its presence across North America and Europe.

Its mission is to improve how executives and professionals exchange ideas and form long-term business relationships through engaging, in-person events and strong content.

Role overview

The Digital Marketing Coordinator will support the marketing of several events across different industry portfolios. This position reports to the Global Head of Marketing and Marketing Managers and focuses on digital promotion, audience communication, and campaign performance tracking.

Key responsibilities

• Develop email content to promote upcoming summits within assigned industry portfolios.
• Create and coordinate social media promotions for multiple events and assist with managing social channels across industries.
• Support the launch and management of LinkedIn advertising campaigns for summits.
• Maintain the master contact list and database for the relevant industries and events.
• Monitor email replies and route qualified leads to Sales team members.
• Track, review, and report on the results of digital marketing campaigns.
• Provide broader support for other marketing activities when needed.

Work schedule and location

The role is based at 555 Richmond Street West, Toronto, Ontario. Standard working hours are 8:30 a.m. to 5:00 p.m., Monday through Thursday, and 8:30 a.m. to 4:30 p.m. on Friday, with a one-hour lunch break taken between 12:00 p.m. and 2:00 p.m.

The first six weeks are fully in office. After that, employees in good standing may work from home for up to 7 days each month, based on performance.

Candidates must be willing and able to travel to the USA up to 5 times per year.

Ideal candidate profile

Generis is looking for someone with a positive, motivated attitude who can work independently as well as collaboratively in a team environment. The role suits a person who enjoys learning new industries, thrives in a fast-moving setting, and wants to grow within the company.

Additional qualifications and strengths

• A university degree, preferably with a focus in marketing, is preferred.
• Strong written and verbal communication abilities are important.
• Good research and reading comprehension skills are needed.
• Ability to manage multiple active projects in a high-paced environment is essential.
• Experience creating persuasive B2B social and email content is valuable.
• Familiarity with social media platforms and content distribution approaches is expected.
• Graphic design awareness or a strong visual eye is considered an advantage.
• Technical writing ability is helpful for this position.
• Exposure to Salesforce, HubSpot, Canva, and/or ZoomInfo is an added benefit.

Compensation and benefits

• Base salary with annual performance reviews and growth opportunities.
• Annual bonus tied to individual and company performance.
• 10 days of vacation, 5 paid personal days, and paid holidays for all business days between December 25 and January 1.
• Benefits start after 3 months, along with an annual health spending account.
• Corporate discount on GoodLife gym membership and a flexible lunch hour.
• Opportunities to travel for business summits.
• Friday workday ends at 4:30 p.m.
• Regular team social events, including month-end celebrations, Summer and Winter parties, and twice-yearly Operations team-building outings.

Equal opportunity statement

Generis is an equal opportunity employer and values diversity. The company is committed to maintaining an inclusive workplace for all employees and will provide accommodation or assistance where required.