Demand Generation Specialist

About the company

Datacom partners with organisations and communities across Australia and New Zealand, using technology to improve lives and help businesses and public sector teams innovate and expand.

Role overview

You will join Datacom’s SaaS Growth and Revenue function as a Demand Generation Specialist, supporting growth for the Datapay and Datascape SaaS products. The core purpose of the role is to build pipeline and support revenue growth through a mix of outbound execution, targeted account engagement, and experimentation with modern go-to-market tools and AI-assisted methods.

This position sits at the leading edge of the go-to-market process, where you will identify opportunities, develop relationships within complex organisations, and convert market interest into qualified opportunities for the sales team. Datacom’s Auckland office is the main base, but the team values flexible working arrangements and is open to a blend of in-office and work-from-home days depending on what suits the role and team best.

Key responsibilities

• Run inbound and outbound demand generation activity across channels including phone, email, LinkedIn, and web.
• Use AI-powered tools to research accounts and personalise outreach for stronger relevance and effectiveness.
• Create meaningful engagement with councils and other complex organisations by addressing operational challenges rather than sending generic pitches.
• Move prospects through longer, more involved sales cycles with steady, value-driven follow-up.
• Expand contact coverage and map key stakeholders inside target accounts.
• Trial new outreach methods, messaging, channels, and emerging technologies, including AI-enabled tools, while measuring and reporting on what works.
• Work closely with Sales and Pre-Sales teams to pass across qualified opportunities with complete context.
• Keep Salesforce records accurate and up to date to support pipeline visibility and account tracking.

Required background

• 3–5 years of experience in demand generation, outbound prospecting, or business development in a B2B, SaaS, or technology setting.
• Working knowledge of multi-channel prospecting and outbound demand generation practices.
• Practical interest in and experience with AI tools such as ChatGPT, Claude, or automation platforms to improve productivity and outreach quality.
• Comfort with CRM-based lead and pipeline management.
• Strong verbal and written communication skills, with the ability to build trust across different stakeholder levels.
• Proven ability to maintain high outbound activity and manage several accounts at once.
• Nice-to-have: experience nurturing opportunities through long sales cycles.
• Nice-to-have: exposure to SaaS products such as payroll, ERP, workforce management, or financial services solutions.
• Nice-to-have: familiarity with LinkedIn Sales Navigator, outreach tools such as Outreach or Salesloft, and AI tools like ChatGPT or Claude.
• Nice-to-have: understanding of HR, Finance, or Operations buying processes, as well as council procurement behaviour.

Perks and culture

• Social events and opportunities to connect with colleagues.
• Relaxed break-out or chill-out spaces.
• Remote-working flexibility.
• Flexible hours.
• Access to professional development courses.
• A collaborative, flat-structured environment.
• Opportunities to learn, develop your career, and bring your authentic self to work.
• An inclusive and welcoming workplace culture with support for people from all backgrounds.
• The chance to work on challenging problems for major enterprise organisations across Australia and New Zealand.

Additional information

Datacom describes itself as a fast-moving organisation, so responsibilities may evolve as customer needs, technology, and go-to-market priorities change. The role is designed to grow with the business and may broaden your capability and impact over time.

The company also emphasises that its people-first culture is a key part of its identity, combining the energy of a smaller business with the scale of a major IT services provider.