Data & Insights Coordinator

Company Overview

Vivienne Westwood is a distinguished British fashion label known for its rich heritage, progressive design, and active engagement with cultural and environmental causes. The company embraces fundamental values such as Gaia (environmental care), Quality over Quantity, Activism, Culture, and Heritage. If you are passionate about creativity, sustainability, and innovation, this role offers an exciting opportunity to be part of a leading fashion brand.

Role Summary

The role of Data & Insights Coordinator involves delivering precise and insightful data analysis to empower the Digital Marketing & CRM team. This position supports the Head of Digital & CRM and collaborates closely with specialists in Paid Social, Performance, CRM, and UX, ensuring data integrity and providing performance insights for decision-making across digital channels. This role is ideal for someone at the early stage of their analytics career seeking practical experience in a global luxury fashion environment.

Key Responsibilities

• Track and evaluate performance metrics across major digital channels including Paid Social, Paid Search, SEO, CRM/Email, and Affiliate marketing using platforms like GA4, Meta Ads, and Google Ads.
• Create and update performance dashboards in Looker Studio to offer clear and timely visualization of trends.
• Develop and refine recurring reports utilizing advanced Excel functionalities such as pivot tables and formulas.
• Analyze key indicators including conversion rates, average order value, customer lifecycle behaviors, and product performance.
• Verify and audit data from internal systems and external agencies to detect discrepancies or anomalies.
• Assist in data reconciliation among various platforms and help clarify differences in attribution.
• Use website analytics tools such as GA4 and Microsoft Clarity to identify opportunities for optimization and A/B testing.
• Serve as the data liaison for digital marketing and e-commerce departments.
• Support customer segmentation and customer insights for CRM initiatives.
• Present complex data in an understandable and actionable format to non-technical audiences.
• Drive continuous improvement in report quality and data utilization across teams.
• Stay updated on emerging trends in digital marketing, e-commerce, and luxury fashion sectors.
• Explore and experiment with AI technologies and automated workflows to enhance analytics capabilities.
• Apply or develop foundational Python programming for data processing and efficiency gains.
• Contribute to advancing best practices in data storytelling and insight communication.
• Manage product feed optimization to maintain data accuracy aligned with business priorities.
• Collaborate with external agencies regarding reporting and data inquiries.
• Respond promptly to ad hoc analysis requests from marketing teams.
• Assist with the development of new dashboards, reports, and frameworks for insights.
• Provide general analytical and administrative assistance as required.

Profile & Qualifications

• At least one year of experience in data analysis, analytics, or digital marketing, including internships.
• Advanced proficiency in Excel including pivot tables, formulas, and reporting techniques.
• Familiarity with digital marketing platforms such as GA4, Meta Ads, and Google Ads.
• High attention to detail with strong analytical skills and the ability to confidently work with data.
• Talent for translating raw data into actionable insights.
• Organizational skills suitable for managing various reporting cycles and urgent requests.
• Strong collaboration skills and ease working cross-functionally and with agency partners.
• A proactive and hands-on approach with a strong willingness to learn.
• Interest in digital marketing trends, e-commerce, and customer behavioral analysis.
• Experience or exposure to Looker Studio, Power BI, Python, or AI tools considered an advantage.

Benefits

• Employee discount programs.
• Comprehensive Health and Wellbeing support, including Private Medical Insurance, Employee Assistance Program, Gym discounts, and financial planning services.
• Access to Perkbox Discounts and Wellness Hub.
• Cycle to Work scheme participation.
• Generous paid annual leave allowance.
• Participation in a company Pension Scheme.
• Opportunities for professional training and skill development.
• Chance to gain valuable industry knowledge and grow expertise in a dynamic environment.

Equal Opportunity Statement

Vivienne Westwood is an equal opportunity employer committed to fostering diversity and inclusion within the workplace. The company prohibits discrimination and harassment on the grounds of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected category as defined by applicable laws.