Country Manager - Egypt

Role overview

This opening is for a Country Manager focused on Egypt, working with a major FMCG client. The position is based in Cairo and calls for someone who can lead market expansion, establish distribution from the ground up, and strengthen existing routes to market. It is a senior, high-ownership role suited to a professional who enjoys building businesses in new territories, working through ambiguity, and creating growth through trusted local partnerships.

What the role involves

• Lead entry into new markets by finding suitable importers and distributors while also handling the required regulatory steps.
• Create distribution structures from scratch in newly entered geographies.
• Broaden and deepen distribution in markets where the business already operates.
• Design and implement go-to-market plans tailored to each market.
• Build strong relationships with stakeholders across trade, retail, regulatory, and wider business networks.
• Identify, assess, negotiate with, and onboard importer and distributor partners.
• Grow distribution across General Trade, Modern Trade, Wholesale, E-Commerce, and Quick-Commerce channels.
• Handle commercial discussions involving pricing, margins, trade spend, and partner contracts.
• Manage major retail accounts and maintain strong relationships with key customers.
• Strengthen presence on leading e-commerce marketplaces.
• Develop joint business plans with important partners to support expansion.
• Work with product and marketing teams to refine portfolio and category plans.
• Improve visibility, listings, promotions, and customer engagement for the category.
• Create trade promotion plans that fit local market conditions and opportunities.
• Use consumer insights and competitive intelligence to find new growth routes.
• Take ownership of revenue, profitability, and overall market development targets.
• Monitor performance and introduce corrective actions where required.
• Coordinate compliance work with legal, regulatory, and supply chain teams.
• Share regular updates on market trends and business performance.

Candidate profile

The ideal professional will bring more than 10 years of experience in FMCG business development, export sales, distribution management, or category management. Experience in Home Care, Personal Care, or related FMCG segments is preferred. A strong network of importers, distributors, wholesalers, and trade partners is important, along with solid knowledge of General Trade, Modern Trade, Wholesale, E-Commerce, and Quick-Commerce channels. The role also requires practical experience in distributor onboarding, trade negotiations, and execution of joint business plans. Working knowledge of export paperwork, customs procedures, and international trade compliance is needed, and prior experience with e-commerce marketplaces will be considered an advantage. A bachelor's degree is required.

Preferred background

Professionals from established FMCG companies who have worked in category management, distribution, export sales, or business development within Home Care, Personal Care, or Consumer Goods will be well aligned to this opportunity.

Additional information

Location: Cairo. Industry: FMCG, specifically Personal Care and Home Care.