Country Manager

Role overview

This is a senior, high-impact leadership role based in Germany within a fast-scaling iGaming business. You will take end-to-end responsibility for the performance of the assigned market, with a strong focus on commercial growth, operational excellence, and long-term regional expansion. The position blends strategy, execution, product coordination, and market development, making it a strong fit for a leader who prefers ownership and measurable outcomes.

You will work closely with executive leadership and cross-functional teams to shape market strategy, improve revenue outcomes, and build efficient local operations. The role is fully remote and provides a high level of autonomy, along with the chance to influence both day-to-day performance and long-term market success.

Key accountabilities

• Take full ownership of market P&L and ensure the business delivers profitable, sustainable growth while maintaining operational standards.
• Lead regional expansion efforts by building or strengthening local operations, increasing visibility, and tailoring growth plans to market opportunities.
• Manage core business areas such as traffic acquisition, product localization, payment flows, CRM, VIP activity, customer support, partnerships, and brand reputation.
• Review performance data, run operational checks, and identify ways to improve acquisition, retention, conversion, and overall efficiency.
• Plan and optimize affiliate-driven acquisition activity with a strong focus on first-time deposits and ROI.
• Create and roll out retention, VIP, and engagement initiatives designed to increase player value and loyalty over time.
• Recruit, guide, and develop local teams, including hiring, onboarding, performance tracking, and employee engagement.
• Track competitors, market shifts, and customer feedback, and coordinate responses for reputation issues or crisis situations.
• Work in close partnership with Product, CRM, Finance, Legal, and Technology teams to keep market priorities aligned with the wider business plan.
• Monitor and improve important KPIs such as acquisition cost, lifetime value, retention, revenue, payment performance, customer satisfaction, and brand sentiment.

Candidate profile

• You should bring at least 3 years of experience in the iGaming sector in roles such as country management, affiliate marketing, traffic acquisition, product operations, or similar functions.
• A strong grasp of .com business models and commercial metrics such as CAC, LTV, NGR, affiliate revenue-share arrangements, and unit economics is required.
• Experience launching, growing, or managing operations in European, Indian, or Turkish markets is important.
• You need practical knowledge of payment service providers and payment infrastructure in offshore or international gaming settings.
• You should have a proven record of building and scaling local teams, including recruitment, onboarding, coaching, and KPI-driven management.
• Strong analytical ability and a data-led approach are essential for interpreting dashboards, spotting trends, and improving performance.
• Hands-on exposure to affiliate platforms and tracking systems such as Affise, Tune, Cellxpert, or similar tools is expected.
• English proficiency at upper-intermediate level, plus strong communication and stakeholder management skills, is required.
• Experience with influencer, streamer, or partnership programs in iGaming will be a plus.
• Extra advantages include knowledge of cryptocurrency payments, responsible gaming, compliance workflows, BI tools, and reputation management.

Benefits and working conditions

• Complete ownership of market strategy, business results, and P&L management.
• Direct access to executive leadership and fast decision-making.
• High autonomy, supported by dedicated budgets for affiliates, partnerships, influencers, and operational work.
• Backed by centralized Product, CRM, Finance, Legal, and Technology teams.
• Clear performance expectations and defined growth pathways.
• Fully remote work arrangement.
• Flexible schedule designed to support work-life balance.

Application and hiring process

This role is posted on behalf of a partner company, which handles applications and the next stages of the hiring process directly. Applications are reviewed using an AI-assisted matching process to quickly identify candidates whose experience best aligns with the role. The shortlisted profiles are then forwarded to the hiring company, which makes the final decision and conducts interviews or assessments.

Data processing notice

By applying, you acknowledge that your personal data may be processed to evaluate your suitability for the role and shared with the hiring employer as part of the recruitment process. This is done under applicable data protection rules, including GDPR, and you may request access, correction, deletion, or objection where applicable. AI tools may also be used to support parts of the recruitment workflow, such as resume review and response analysis, but final hiring decisions are made by humans.