Content Strategist

About TheXMedia

TheXMedia is a rapidly expanding short-form video agency that helps service businesses in Canada generate attention and turn it into qualified leads. The team creates high-impact Instagram and Facebook Reels for clients in real estate, immigration law, business lending, insurance, and auto services, with a strong focus on South Asian audiences across Canada.

The company moves quickly, values sharp thinking, and treats content as a strategic growth tool rather than just creative output. Every script is built with a clear purpose behind it.

Role Overview

The company is looking for a Content Strategist to manage the client relationship and oversee the content process from initial brief through to the final script. This is a strategic, client-facing role rather than an editing or trend-replication position. The person in this role will act as the connection point between clients and the creative team, handling account communication, calendar planning, idea development, and script review before delivery.

Client Management

• Serve as the main daily contact for assigned clients.
• Lead onboarding conversations, weekly review calls, and content feedback sessions.
• Pull out client stories, expertise, and viewpoints that can be shaped into engaging video content.
• Handle expectations, revisions, and approval cycles smoothly.

Content Scheduling

• Create and update monthly content calendars for each client.
• Work with the production team to make sure scripts are prepared, shared, and reviewed on schedule.
• Keep both clients and internal teams aligned on timelines and priorities.

Ideation

• Study each client’s industry, audience, and competitive environment.
• Develop new content ideas every week, focusing on psychology and positioning rather than simply chasing trends.
• Understand what connects with South Asian diaspora audiences in Canada across sectors such as real estate, loans, and immigration.

Script Review

• Assess team-written scripts for fit with the client’s voice and platform best practices.
• Provide direct, useful feedback instead of vague comments.
• Check that every script follows TheXMedia’s four-part format: Hook → Problem/Story → Value/Pivot → CTA.
• Spot weak openings, generic setups, and off-brand language before client review.

Ideal Candidate Profile

• At least 1–2+ years of experience in a content agency, with a creator, or building a personal brand.
• Experience writing or reviewing talking-head and informative video scripts.
• A solid understanding of what makes content stop the scroll, beyond visual appeal alone.
• Comfort handling client relationships independently.
• Strong, professional written and spoken English.
• Familiarity with South Asian communities, culture, or diaspora audiences is a plus but not mandatory.
• Interest in building a long-term career with one company rather than juggling multiple freelance clients.

Role Limitations

• This is not a freelance or part-time opportunity.
• This is not an editing or production position.
• The role is not focused on trend-chasing without strategy.
• It is not suitable for someone managing multiple agencies at the same time.

Why Join TheXMedia

• Work on content that directly impacts real businesses.
• Learn a proven viral system used across more than 50 active clients.
• Receive direct mentorship from the founders.
• Grow toward Senior Strategist or Team Lead as the company expands.
• Join a tight-knit, fast-moving team that prioritizes quality over volume.

Language Requirement

Applicants must be able to communicate in Gujarati, Hindi, and English.

Application Instructions

Applicants should send a short note describing their background along with any scripts, content calendars, or client work they have handled. The contact email provided is hr@thexmedia.com, and the subject line should be: Content Strategist Application.

Additional Notes

This role is based in Mississauga, Ontario, Canada and requires onsite work.