Consumer Marketing Lead

About Slingshot AI

Slingshot AI is the team building Ash, an AI product created specifically to support mental health. The company’s purpose is to make support easier to access and to help people make meaningful changes in their lives.

The organization is assembling a high-caliber team by giving people the autonomy, flexibility, and backing they need to do their best work. It values ambition, rapid iteration, and genuine care. The team includes experts across machine learning, product, engineering, conversational design, clinical, growth, and operations, with offices in New York City and London.

Slingshot AI is a well-capitalized Series A company that has raised $93M from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, and other leading investors connected to companies such as ElevenLabs, Captions, Shopify, Plaid, Notion, Canva, Twitch, Airtable, and more.

Role Overview

As Consumer Marketing Lead, you will help determine how Ash grows from an early-stage product into a category-defining company. The growth model is still being developed, so you will be responsible for testing and identifying the channel mix that best works for the product, whether that comes through word of mouth, paid media, social, partnerships, experiential efforts, or clinical referrals.

This is a highly hands-on position that spans brand, growth, and product marketing. You will create and run experiments, evaluate the results honestly, and scale what performs best. One month you may launch a brand campaign; the next, you may build a referral loop, improve onboarding messaging, or explore clinicians as a growth channel.

The company prefers to build and execute internally rather than rely heavily on outside agencies, which means this role requires someone who is comfortable writing copy, creating campaigns, setting up tests, and analyzing performance directly. You will work closely with the marketing team, the Head of Marketing, and the founders, in an environment that values speed, creativity, learning, and original thinking. Candidates who enjoy experimenting immediately and can use modern tools to build quickly will fit especially well.

Key Responsibilities

• Identify and validate new growth channels by forming hypotheses, running quick experiments across paid, organic, social, experiential, referral, and partnership-led initiatives, and using data to guide investment decisions.
• Plan and launch integrated brand campaigns on an approximately two-month cadence in collaboration with the social lead and creative partners, including message strategy, placement, and product connection.
• Take ownership of the conversion funnel by improving discovery, trial, activation, retention, and monetization through messaging, onboarding, lifecycle, and monetization enhancements.
• Gather user insight through interviews, research review, and behavior analysis, then convert those findings into positioning ideas, product suggestions, and new tests.
• Set up measurement and feedback systems that reveal results within weeks so the wider organization can learn and adapt more quickly.
• Explore unconventional demand sources and help turn untapped possibilities such as doctors, therapists, or communities into meaningful distribution channels.

What We’re Looking For

• Three to five years of experience in growth marketing, brand marketing, integrated marketing, or lifecycle marketing, ideally including work at an early-stage startup where broad ownership was required.
• A proven record of identifying a channel, validating it with data, and scaling it successfully.
• Hands-on experience: you prefer doing the work yourself instead of depending on agencies or outsourcing execution.
• Strong analytical ability with the confidence to interpret funnels and numbers without losing sight of the bigger picture.
• Solid brand judgment, including an understanding of positioning, storytelling, and the long-term value of strong creative work.
• Comfort working both analytically and creatively, moving between spreadsheets and creative reviews with ease.
• A self-directed, resourceful mindset that lets you operate through ambiguity, make decisions with incomplete information, and keep shipping.
• Experience in consumer-facing businesses such as consumer apps, CPG, or consumer health is strongly preferred; exceptional B2B marketers with consumer instincts may also be considered.
• Interest in building a brand in the mental health space with the care and judgment that category requires.

Why This Role Matters

This position offers the chance to shape a new cultural brand rooted in how people feel, not only in what they do or buy. You will help define the growth playbook for a category that does not yet have one, with the backing of a well-funded company and the freedom of a true zero-to-one environment.

What Slingshot Offers

• The opportunity to join a committed, close-knit team working on a mission with meaningful impact.
• Competitive pay positioned at the top of the individual market range.
• Travel opportunities between the New York and London offices.
• Standard startup-style benefits, including free lunch and coffee in the office, plus a generous learning budget.
• Coverage for personal therapy.