Communications Manager, Vietnam

About the Role

Meta is looking for a senior communications professional to lead the company’s public relations strategy in Vietnam. The position plays a key part in shaping Meta’s public image, safeguarding its reputation, and supporting business outcomes in one of Southeast Asia’s most strategically significant markets. The ideal candidate brings strong strategic thinking, a data-oriented mindset, deep familiarity with the Vietnamese media and digital environment, and experience guiding senior leaders through complex regulatory and reputational situations.

Key Responsibilities

• Lead the full communications plan for Vietnam, ensuring it aligns with broader regional and global priorities.
• Advise country and regional leadership on reputation, risk, and growth opportunities.
• Work closely with Policy, Legal, Marketing, Product, and Business teams to keep communications efforts aligned.
• Respond quickly to crises, regulatory matters, and reputation-related issues by coordinating across teams and shaping the right response.
• Collaborate with Policy, Legal, and Policy Communications teams on messaging that supports regulatory objectives.
• Create and update crisis response playbooks, scenario planning documents, and spokesperson preparation materials for the country.
• Develop forward-looking storytelling around Meta’s business contributions, trust and safety investments, and creator ecosystem in Vietnam.
• Plan social-led communications programs that use Meta’s own social platforms as primary channels for telling the story.
• Design creator partnership initiatives that activate Vietnamese creators, opinion leaders, and community voices to strengthen Meta’s message.
• Use measurement and analytics to guide communications decisions, improve campaigns, and show business impact to leadership.
• Apply AI-enabled tools and workflows to increase efficiency in communications, content development, media tracking, and reporting.
• Maintain strong relationships with top national media outlets, digital publishers, creators, and influential voices in Vietnam.

Minimum Qualifications

• Hands-on experience managing PR agencies and working with multiple internal stakeholders.
• Well-developed relationships with Vietnamese media and strong media relations capability.
• Experience partnering with creators and influencers on local communications campaigns.
• Background in social media strategy, with owned channels used as a core communications lever.
• Proven experience advising senior leaders on reputational risk and strategic communication choices.
• At least 10 years of experience in communications.
• Experience creating and executing communications strategies that produce measurable business results.
• Fluent written and spoken Vietnamese and English.
• Comfort using data, measurement frameworks, and metrics to shape and improve communications work.

Preferred Qualifications

• Active interest in developing AI skills, including prompt/context engineering and agent orchestration, and staying up to date with new AI tools.
• Experience in the technology sector or at a global platform company.
• Experience handling communications in policy-driven or regulatory situations.
• Ability to use AI tools to redesign workflows and improve efficiency, quality, and outcomes.
• Experience advising or supporting country leadership on public messaging and positioning.
• Knowledge of Meta’s products and the Vietnamese or Southeast Asian digital ecosystem.
• Experience applying responsible and ethical AI practices, including risk review, bias mitigation, and accuracy checks.
• Comfort working in regional or matrixed organizational structures.

About Meta

Meta develops technologies that help people connect, build communities, and grow businesses. From the launch of Facebook in 2004 to the rise of Messenger, Instagram, and WhatsApp, the company has helped transform how people interact globally. Today, Meta is building toward immersive experiences such as augmented and virtual reality and continuing to expand the future of digital connection beyond traditional screens and distance.

Compensation and Benefits

Compensation is based on skills, qualifications, experience, and location. The amount shown in the listing refers only to base pay and may be hourly, monthly, or annual, depending on the role; it does not include any bonus, equity, or sales incentive opportunities where applicable. Meta also provides benefits.