Commercial Director - EMEA

Role overview

This is a senior commercial leadership position covering Europe outside the UK for an FMCG business in a period of major change. The role is focused on strengthening performance, accelerating growth, and creating long-term value across important international markets.

Reporting to senior management, you will oversee distributor-led markets across Spain, Germany, Belgium, the Nordics, and Eastern Europe, with Spain acting as a key commercial centre. A major part of the job will be to modernise the commercial function, develop stronger teams, and build a culture centred on high performance.

Key focus areas

• Steer commercial strategy across EMEA markets outside the UK.
• Lead and improve distributor-led operations in multiple European countries.
• Build capability within the commercial team and support stronger ways of working.
• Contribute to transformation initiatives that enhance the business for the long term.
• Work closely with senior leaders to influence regional direction and delivery.

Candidate profile

• Extensive senior commercial leadership background in beer, spirits, coffee, soft drinks, or the wider FMCG sector.
• Strong track record of managing distributor-led markets.
• Good knowledge of mainland Europe, especially Spain.
• Proven ability to lift commercial results and develop teams.
• Excellent analytical thinking combined with strategic judgement.
• Comfortable working in fast-moving, evolving environments.
• Fluent Spanish and English communication skills.
• Experience in private equity-backed settings would be beneficial.

Why this role stands out

• High influence over regional strategy and business performance.
• The chance to help shape a major transformation across EMEA.
• Direct exposure to senior leadership.
• Potential progression toward a future Managing Director position.

Location

The position can be based in Spain or London, with an in-office requirement of three days per week.

Additional information

This opportunity is suited to ambitious commercial leaders who enjoy building capability, improving outcomes, and delivering measurable results at a pivotal moment for the business.