Commercial Demand Manager

Role overview

The Commercial Demand Manager sits within the commercial function and plays a key role in shaping both short- and long-term commercial direction for Uganda Breweries Limited. The role focuses on strengthening trade strategy and improving operational excellence across retail outlets and distributor channels.

Reporting to the Head of Commercial Operations, this position partners with the Sales Director and the Commercial Leadership Team to unlock growth through clear, insight-led solutions, strong performance management, and effective implementation. It also helps identify opportunities to improve business results and ensures critical initiatives are tracked and delivered against agreed metrics.

The role works closely with the Commercial Director, Commercial Leadership Team, Commercial Finance Manager, heads of beer, IPS and mainstream spirits, as well as divisional performance analysts and specialists.

Function

Sales is the point where brands connect with real customers and real market activity. The team develops relationships across customers, channels, and occasions so the brands remain relevant in important everyday and special moments. The environment is fast-paced and people-oriented, rewarding curiosity, commercial judgment, and relationship-building.

What you will do

• Help shape, align, and execute EABL Uganda’s short-, medium-, and long-term commercial strategy in line with the wider business plan.
• Evaluate commercial options carefully, choose the most effective direction, and drive delivery of the selected approach.
• Own the commercial organization’s Order-to-Cash process and ensure customers receive a smooth experience with orders delivered on time, in full, and without errors.
• Encourage wider use of web ordering to simplify and improve the OTC process.
• Strengthen planning routines with cross-functional teams to support high-quality forecasting and operational planning.
• Support the Sales Director in executing O&R and commercial IBOs while holding the Commercial Leadership Team and other stakeholders accountable for their commitments.
• Work with the Commercial Director and CLT to identify business value opportunities and convert insights into practical action.
• Act as a business partner to the CLT on high-value issues and opportunities, helping deliver the best outcomes for the business.
• Coordinate with field sales, finance, logistics, and supply teams to ensure shipment revenue targets are achieved daily and monthly.
• Set up measurement approaches for key performance indicators against targets and use data to generate meaningful business insights.
• Maintain data quality and governance for SIT.
• Lead and communicate commercial strategic initiatives aligned to the Annual Operating Plan and commercial strategy.
• Ensure commitments made by the CLT and other business partners are delivered as planned.
• Handle confidential, high-value transactions with the required discipline and attention to detail.
• Identify, analyse, and assess transactions or projects that can create value, ensuring alignment with strategic direction and financial investment criteria.
• Contribute to business issue solving by identifying opportunities, risks, and improvement areas early.
• Challenge current approaches constructively and improve value through detailed business planning, forecasting, and valuation modelling.
• Define and roll out performance routines that support achievement of targets.
• Provide oversight that strengthens ordering routines and supports topline delivery.
• Mentor and develop colleagues across the commercial organization.
• Build cross-functional teamwork capability and align team skills with business priorities.

Requirements

• A business degree with a strong academic record.
• Solid knowledge of field sales, sales operations, and analytics.
• Between 6 and 8 years of FMCG experience, including a substantial period in sales operations or sales management and business analytics.
• Strong ability to build relationships and work effectively with different stakeholders.
• Excellent communication, influencing, and negotiation skills.
• Proven understanding of strategy development and implementation.
• Working knowledge of project and change management.
• Strong presentation, report-writing, and research capabilities.
• Ability to think creatively, work independently, and collaborate well as part of a team.

Diversity and inclusion

The organization is committed to building an inclusive workplace where people feel respected, valued, and able to belong. Diversity is welcomed in all forms, including gender, ethnicity, ability, age, sexual orientation, social background, education, and experience.

Additional information

This is a regular, full-time position based onsite at Portbell Brewery in Kampala, Central Region, Uganda.

If you need a reasonable adjustment during the application process, you should include that information when applying.

The posting date shown was 2026-06-16.