Business Relationship Partner

Role overview

Based in Dublin, County Dublin, Ireland, this full-time field-based position reports to the Regional Sales Manager. The Business Relationship Partner is accountable for managing and maintaining an assigned territory in a way that helps grow National Lottery product sales, including Scratch Cards and Draw Based Games. The role is primarily focused on sales support, compliance, and retailer relationship management, all under the direction of the Regional Sales Manager. New business development is handled by the Regional Sales Manager and National Accounts team, with any agreed opportunity then delivered through the BRP function. This is a road-based role requiring travel five days a week.

Key responsibilities

• Build productive partnerships with retail agents, strengthen in-store engagement, and put tailored promotional plans in place to improve sales and deliver on KPIs.
• Oversee retailer compliance, complete annual certification and training, coordinate mystery shopper activity, and apply compliance rules and sanctions where needed.
• Offer retail partners practical support on sales performance, stock control, responsible gaming, and day-to-day operational improvement.
• Carry out planned sales visits, secure high-visibility product placement, manage merchandising and stock levels, and encourage use of digital engagement tools.
• Deliver training to retailers on compliance, responsible play, and best-practice standards so regulatory expectations are met.
• Keep accurate call notes, complete store audits, manage ticket orders and returns, and handle account-related queries.
• Roll out promotional activity, advise on new games and market developments, and make sure National Lottery products are displayed prominently.
• Work with Sales Management, Finance, and Business Assurance on credit control matters, compliance investigations, and retailer concerns.
• Represent the brand at marketing events, agent conferences, and PR activities to support visibility and retailer engagement.

Requirements

• A degree or diploma in sales, customer relationship management, or a closely related discipline is preferred.
• Between 1 and 3 years of experience in a retail sales environment.
• Strong communication skills for dealing effectively with both internal teams and external contacts.
• Dependable timekeeping and a reliable approach to daily work.
• Ability to build and sustain positive relationships with customers and internal colleagues.
• Comfort working as part of a team.
• A results-focused mindset, with motivation to hit trade targets and handle customer challenges or objections.
• Good organisation and readiness in the field, with the tools and information needed for the day’s work.
• Awareness of market conditions and the ability to plan ahead for new opportunities.

Additional information

This role is on the road full-time and involves travel five days per week. The employer highlights a range of benefits, including work-life balance support, wellbeing initiatives, financial support, and ongoing learning opportunities. For work-life balance, applicable roles may offer hybrid working, along with full leave entitlements, career breaks, and secondments. Physical wellbeing support includes discounted gym membership, eye tests, flu vaccinations, paid sick benefit, and wellbeing programmes. Financial wellbeing support includes a competitive salary, defined contribution pension, income protection, and one-to-one financial advice. Learning and development resources include an in-house training programme, Go1 learning content, the Irish Management Institute, and the Executive Institute. Talent pool participation is also mentioned for candidates interested in similar roles in the future.

Benefits

• Competitive salary
• Defined contribution pension
• Income protection
• One-to-one financial advice
• Discounted gym membership
• Eye tests
• Flu vaccinations
• Paid sick benefit
• Wellbeing initiatives
• Access to ongoing learning and development resources
• Career breaks and secondments for eligible roles
• Full leave entitlements