Brand Designer

Role overview

This opportunity is for an accomplished brand designer to develop a refined visual identity for a new Australian wellness business. The work calls for a polished, architectural, and enduring design language inspired by boutique interiors and premium wellness brands. The identity should communicate calm, warmth, and quiet luxury through a restrained aesthetic, with neutral tones such as limestone, linen, timber, and soft black. The first phase of the engagement will lay the groundwork for a long-term collaboration and focus on building a cohesive, memorable brand presence that feels trustworthy, professional, and genuinely caring, rather than clinical or corporate.

Deliverables

• Design the primary logo, secondary logo, and brand mark/icon.
• Develop a complete colour system and typography set.
• Create brand guidelines that explain usage and visual direction.
• Prepare profile image assets for social media.
• Provide website direction for a Squarespace build, with an emphasis on minimal design and generous white space.
• Shape a visual style that includes arches, natural light, and subtle luxury cues.
• Deliver all files in formats suitable for both digital and print applications.

Requirements

• Demonstrated background in premium brand identity work, ideally across wellness, boutique, or interior design projects.
• A strong portfolio showing minimal, elegant, and timeless design outcomes.
• Capability to create detailed brand guidelines and assets for multiple platforms.
• Proficiency in standard design tools such as Adobe Creative Suite or an equivalent professional package.
• Skill in turning abstract ideas into a unified visual system.
• Clear communication skills and a high level of accuracy and care.
• Ability to work to tight timelines and incorporate feedback effectively.
• Experience guiding Squarespace website design is a strong advantage.
• Preference for candidates based in Australia or able to collaborate within Australian time zones.

About the company

Twine is a freelance marketplace that connects skilled freelancers, consultants, and contractors with businesses looking for creative and technology expertise. It is used by both large global enterprises and fast-growing startups to expand their teams internationally.

Mission

The company’s mission is to help creators and businesses succeed in a freelance-led, AI-shaped working environment.