Brand Curator

Role overview

As Brand Curator for Prestige & Experience, you will be responsible for shaping and protecting the luxury identity of the brand across key outlets and spiritual homes. The role centers on making every interaction feel premium, distinctive, and consistent, while strengthening brand visibility, cultural relevance, and commercial performance.

Team context

This position sits within the sales function, where brand strategy connects with real-world execution. The team works closely with customers across different markets, channels, and occasions to ensure the brands are present in meaningful moments and delivered with strong commercial impact.

Key responsibilities

• Take full ownership of flagship brand outlets and ensure each one delivers world-class brand experiences.
• Maintain flawless serve standards, strong brand storytelling, and consistent luxury presentation across all owned spaces.
• Set and enforce luxury standards for each brand, including regular audits to verify quality and consistency.
• Approve or decline execution quality within brand outlets when standards are not met.
• Design complete guest journeys, from arrival and welcome through service, storytelling, and departure.
• Shape the atmosphere of the experience through rituals, music, lighting, energy, hosting style, and service flow.
• Oversee the execution of glassware, garnishing, serving rituals, and presentation standards.
• Ensure all execution stays aligned with global brand guidelines while still fitting the local cultural environment.
• Bring menus to life in spiritual homes and priority outlets, ensuring cocktails are delivered beautifully and consistently.
• Contribute to signature serve development, luxury rituals, and seasonal or culturally relevant menu moments.
• Curate and activate culturally relevant brand moments that generate visibility, conversation, and PR value.
• Work with influencers, creators, tastemakers, and media platforms to amplify premium brand stories.
• Lead premium content creation and capture, including social storytelling, experience highlights, and brand narratives.
• Support delivery of earned media value and PR objectives through high-quality brand activations and content.
• Train bartenders and outlet teams on luxury execution, storytelling, hosting, and attention to detail.
• Coach brand ambassadors on experience design and presentation excellence.
• Build strong working relationships with internal stakeholders, outlet owners, key decision-makers, and bar managers.
• Act as a trusted advisor on premium and luxury execution within curated outlets.
• Measure experience quality, PR and content performance, outlet engagement, consistency, and premium mix or reserve brand performance.
• Use insights to improve standards and continuously refine the guest and brand experience.

Requirements

• A bachelor’s degree or an equivalent background in a relevant field.
• At least 3 years of experience in luxury brands, ideally within spirits or wine, luxury hospitality, or food and beverage.
• Exposure to luxury sales, experiential marketing, or customer marketing roles.
• Experience in content direction and production, including content commissioning or social-first content creation is preferred.
• Strong knowledge of digital and social channels, search optimization, and content planning.
• Ability to tell compelling stories and turn ideas into engaging, visually strong experiences.
• Well-developed relationships across the trade, influencers, and event or activation organizers.
• Strong enthusiasm for premium and luxury brands, customers, and consumers.
• A proven record of high-quality luxury activations that are talked about and executed to exceptional standards.

Additional information

The company supports flexibility and encourages candidates to discuss what flexible working means to them so that wellbeing and priorities can be managed from day one.

Diversity and inclusion

The organization is committed to an inclusive culture where people are valued, respected, and able to belong. Diversity is embraced across gender, ethnicity, ability, age, sexual orientation, social class, education, experience, and attitude.

Other details

This is a regular employee role based in KBL, Nairobi, Kenya. If you need a reasonable adjustment, that should be mentioned during the application process. The posting start date shown for this role is 2026-07-02.