Brand & Content Marketing Manager (m/w/d)

About the Company

PassportCard Europe GmbH is part of the internationally active PassportCard Group and provides innovative solutions in the field of international health and insurance services. The company focuses on sustainable growth, collaborative partnerships, and consistently high quality standards in the market.

Role Overview

In this position, you will take ownership of the company’s organic marketing activities and build a long-term content and SEO strategy with a clear business orientation. You will create and refine high-quality content for search engines and AI-driven systems, maintain a consistent brand voice and tone, and evaluate the performance of organic initiatives to steadily improve reach, leads, and conversions.

Key Responsibilities

• Own the full range of organic marketing channels, including SEO, content, and GEO.
• Design and execute a sustainable strategy for content and search visibility.
• Produce strong content assets such as blog posts, landing pages, guides, FAQs, and comparison pages.
• Adapt content for search engines as well as AI-based discovery systems.
• Develop sales scripts, FAQ material, and objection-handling resources.
• Ensure a consistent brand identity and tone across all communications.
• Plan editorial topics, prioritize subjects, and safeguard content quality.
• Monitor the performance of organic channels and translate insights into improvements.

Requirements

• At least 4 to 6 years of experience in content marketing or SEO.
• At least 2 years in a strategic position.
• Proven SEO results, including improvements in rankings and traffic.
• Strong working knowledge of SEO tools such as Ahrefs or SEMrush, Google Search Console, and GA4.
• Experience using CMS platforms, for example WordPress.
• Basic understanding of conversion optimization.
• Strong grasp of target audiences and how decisions are made.
• Ability to write with clarity, structure, and precision.
• Independent, accountable, and self-directed way of working.
• Understanding of content as a driver for business growth and lead generation.
• German: fluent/business proficient (C1/C2).
• English: very good proficiency (B2/C1).

Benefits

• Varied responsibilities in a dynamic workplace with an international, multilingual team.
• Free lunch, snacks, and fresh fruit available.
• 30 days of vacation per year.
• Employee referral program with bonus payments.
• Subsidized company pension plan after one year of service.
• Strong long-term career prospects.
• Full reimbursement of the Deutschlandticket after the probation period.
• Access to corporate benefits.
• Regular team events.
• All offices are equipped with electrically adjustable desks for ergonomic work.
• Support services for psychological emergency assistance.
• Modern offices in a central, well-connected location in Hamburg with excellent public transport access.

Additional Information

Location: Hamburg.

Employment type: Full-time, permanent position.

Applicants are asked to submit complete application documents, including a CV and certificates, as PDF to Frau Dejana Velevska.