B2B Marketing Manager

Role overview

This opportunity is being shared on behalf of a partner employer, which handles all applications and the subsequent hiring steps. The hiring company is seeking a B2B Marketing Manager located in the United States.

The position sits within a rapidly expanding healthcare technology organization and focuses on driving B2B demand, improving commercial partnerships, and supporting revenue growth. In this role, you will turn sales priorities into marketing plans that strengthen pipeline generation, increase conversion, and sharpen market positioning. You will work across Sales, Product, and Digital Marketing to build messaging, campaigns, and go-to-market initiatives that connect with key buyers. The job blends strategic planning with hands-on delivery across demand generation, account-based marketing, and sales support. It is a highly cross-functional role where marketing efforts are directly linked to commercial outcomes. You will also help refine value propositions and maintain consistent messaging across all B2B customer touchpoints.

Key accountabilities

• Create and implement quarterly and annual B2B marketing plans that support sales goals and pipeline needs.
• Build and run integrated demand generation initiatives across digital channels, webinars, events, and account-based marketing.
• Work closely with Sales to align messaging, define target accounts, and support pipeline acceleration.
• Develop positioning, messaging structures, and value propositions tailored to healthcare B2B audiences.
• Produce and update sales enablement materials, including decks, case studies, pitch collateral, and product marketing content.
• Partner with digital marketing teams to improve lead generation, nurturing flows, and conversion rates.
• Set KPIs, measure campaign performance, and communicate results tied to pipeline impact, ROI, and overall marketing contribution.
• Use market feedback and performance data to keep refining programs and improving outcomes.

Candidate profile

The ideal professional has substantial B2B marketing experience in complex or regulated sectors and can support sales teams with programs that deliver measurable business impact. The role calls for someone who is both strategy-oriented and execution-driven, with strong messaging, storytelling, and analytical ability.

Requirements

• A bachelor’s degree in Marketing, Business, or a closely related discipline.
• At least 5 years of B2B marketing experience, preferably in healthcare, medical devices, or another regulated industry.
• A strong track record of influencing pipeline and revenue through integrated marketing initiatives.
• Hands-on experience in positioning, message development, and go-to-market planning.
• Proven success working with sales teams and other cross-functional stakeholders.
• Experience executing demand generation, account-based marketing, and multi-channel campaigns.
• Ability to analyze performance data, monitor KPIs, and improve results based on insights.
• Excellent communication, storytelling, and stakeholder management skills.
• Commercial understanding of sales cycles and customer decision-making journeys.

Benefits

• Market-competitive base pay, adjusted for experience.
• Eligibility for an annual bonus tied to performance.
• Medical, dental, and vision insurance coverage.
• 401(k) retirement plan with employer contribution and matching.
• Paid time off that includes vacation, sick leave, and company holidays.
• Paid volunteer time for community involvement.
• Wellbeing initiatives that support physical and mental health.
• A collaborative, mission-led culture centered on innovation and measurable impact.

Hiring and privacy information

Applications are reviewed through a partner-led process, and the final hiring steps are managed by the employer’s internal team. Candidate screening may involve AI-assisted tools to help review materials and identify potential inconsistencies or verification signals, but human judgment remains part of the process and the final hiring decision is made by people.

By applying, you agree that your personal information may be processed to evaluate your candidacy and shared with the hiring employer as needed for pre-contractual steps and legitimate interest under applicable data protection laws, including GDPR. You may request access, correction, deletion, or objection regarding your data at any time.