Audience Lifecycle Marketing Manager

Role overview

This position is focused on shaping and delivering lifecycle marketing for one of New Zealand’s most trusted brands. The role brings customer journeys to life across email, push notifications and other direct channels, with a strong emphasis on personalisation, timing and performance.

What you’ll do

• Support lifecycle marketing initiatives across email, push and other direct communication channels.
• Create and refine audience builds, segments and automated customer journeys using Salesforce Marketing Cloud and related customer data tools.
• Convert lifecycle plans into active campaigns, making sure execution is timely, sequenced correctly and delivered to a high standard.
• Run experimentation and optimisation work, including test design, results analysis and implementation of learnings.
• Leverage data and insights to monitor outcomes and improve audience strategy, messaging and send timing.
• Partner with data, content and design specialists to create more tailored and connected customer experiences.
• Draft concise briefs and contribute to messaging so communications stay customer-led and channel-appropriate.
• Help expand lifecycle marketing capability as part of Lotto NZ’s wider digital transformation work.

Your team

You will join the Digital Marketing team and work closely with the Senior Lifecycle and Growth Manager. The environment is fast-moving, highly digital and centred on lifecycle marketing, personalisation and customer experience at scale for a well-known national brand. The role sits within a cross-functional group that combines data, content and design expertise to improve the way the organisation communicates directly with customers. The team operates with a strong test-and-learn culture, continually experimenting and improving what performs best.

About you

The right person will already have experience in lifecycle marketing or marketing automation and will enjoy building relevant, well-timed customer interactions. A strong eye for detail and a commitment to quality are important.

Additional information

This role is part of a broader digital transformation programme and will contribute to scaling lifecycle capability across the business. The position is based onsite in Auckland, Auckland, New Zealand.