Associate Director, Digital Media

Role overview

This opportunity is being shared on behalf of a partner employer, which will handle applications and all subsequent recruitment steps. The position is for an Associate Director, Digital Media in Australia, with a remote-friendly setup.

The role centers on leading performance-led digital media strategy and delivery for fast-growing restaurant and multi-location retail clients. You will guide multi-channel paid media efforts across platforms including Meta, Google, TikTok, Connected TV, and programmatic DSPs, with a strong focus on measurable outcomes, ongoing optimization, and business impact.

Alongside strategic ownership, this position includes people leadership responsibility for media buyers and close collaboration with clients and internal specialists. You will turn complex performance data into practical recommendations and persuasive stories that help shape decisions and campaign direction. The environment is energetic, collaborative, and highly analytical, with a strong emphasis on autonomy, experimentation, and continuous improvement.

Accountabilities

• Direct the planning, launch, and optimization of cross-channel digital media campaigns spanning Meta Ads, Google Ads, TikTok, Connected TV, and programmatic DSP platforms.
• Coach and supervise a small team of 2 to 3 digital media buyers, offering direction, quality control, and support for performance growth.
• Own campaign execution across multiple client accounts, with attention to tracking accuracy, budget management, and scaling optimizations.
• Work in partnership with clients, brand leads, analytics teams, creative teams, and media planners to deliver integrated campaigns.
• Convert media results into clear takeaways, recommendations, and strategic guidance for clients and internal teams.
• Create and present in-depth performance reporting, using data-led storytelling to explain results and identify opportunities.
• Keep refining media approaches through continual testing, learning, and adaptation to platform changes.
• Make sure campaign delivery stays aligned with broader client business goals.

Requirements

• At least 8 years of hands-on experience in digital media buying and performance marketing across Meta, Google Ads, and programmatic or CTV channels such as DV360, The Trade Desk, or Basis.
• History of managing sizeable monthly media budgets, generally from $500K and above, across several brands or accounts.
• Strong command of tracking and measurement, including Google Tag Manager and conversion tracking configuration.
• Experience creating dashboards and reporting views with tools like Google Data Studio or Looker Studio.
• Proven ability to guide and develop media buying or performance marketing teams.
• Sharp analytical capability with the ability to turn raw data into useful insights and compelling client-facing narratives.
• Excellent verbal, written, and presentation skills, with confidence in customer-facing discussions.
• Self-driven and comfortable working independently in a fast-moving, remote-friendly setup.
• Well organized, with the ability to juggle multiple campaigns and priorities at once.
• Prior experience in restaurant, hospitality, or multi-location retail marketing would be an advantage.

Perks and benefits

• Competitive pay that reflects experience and leadership responsibility.
• Fully remote working arrangement with location flexibility.
• The chance to lead high-budget, high-impact digital media programs across major platforms.
• A leadership position with direct responsibility for mentoring and developing a media buying team.
• Exposure to varied, fast-scaling clients in the restaurant and multi-location retail sectors.
• A collaborative, performance-focused culture built around testing, learning, and innovation.
• High ownership with significant autonomy and limited bureaucracy.
• Ongoing learning opportunities to deepen expertise in advanced media tools and platforms.

Application and selection process

The hiring process is managed by the partner company. Applications are reviewed through an AI-assisted matching workflow designed to assess fit against the role’s core requirements. Shortlisted candidates are then passed to the employer for interviews, assessments, and final decisions.

Privacy and data use

By applying, candidates acknowledge that personal data will be processed to evaluate the application and shared with the hiring employer as needed. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. Applicants may request access, correction, deletion, or objection at any time.

The recruitment process may also use AI tools to support resume review, application analysis, and consistency checks. These tools assist the recruitment team but do not replace human judgment, and final hiring decisions are made by people. For more information about data handling, candidates may contact the recruitment team.