Associate Analyst/Analyst/Senior Analyst, Customer Analytics

About the Role

Elevate your career by joining a team of experts at Marina Bay Sands focused on harnessing customer data insights to drive impactful business outcomes.

Primary Responsibilities

• Innovate in sourcing data, generating new variables, and incorporating qualitative insights to create powerful business strategies.
• Utilize customer analytics to improve acquisition, development, and retention of high-value clients efficiently.
• Partner with sales to refine communication, structure, and market coverage.
• Establish robust behavioral and needs-based customer segmentation to enable targeted, effective campaigns and engagements.
• Collaborate with marketing technology teams to upgrade CRM systems and enable real-time decision-making capabilities.

Analytical Focus

• Deploy advanced analytics, predictive modeling, and machine learning techniques to understand customer behavior, forecast Customer Lifetime Value (CLV), and analyze profitability.
• Enhance a comprehensive 360° customer perspective by segmenting valuable guests across the Integrated Resort.
• Work in conjunction with Sales and Marketing to monitor trends, identify opportunities, and translate insights into strategic dashboards and visualizations.
• Design personalized data-driven offers and conduct A/B testing to validate marketing strategies.
• Assess the effectiveness of marketing campaigns and adapt strategies accordingly.
• Collaborate with Business Intelligence, IT, data warehouse, and smart IR teams to implement analytical solutions.

Qualifications and Requirements

• Preferably hold a degree in Business Analytics, Applied Mathematics, Statistics, or related analytical disciplines.
• For associate level, 1-2 years practical experience in business, customer, or marketing analytics is preferred.
• Analyst level candidates should have at least 3-5 years of relevant experience or hold a Master's degree in an analytical field.
• Experience in predictive modeling and machine learning is beneficial.
• Proficient programming skills in analytical tools such as Base SAS, SAS EG, SQL, R, or Python are required.
• Experience with data visualization tools like Tableau is preferred.
• Capable of handling large datasets and delivering accurate and timely project outputs.
• Strong critical thinking, data analysis, and problem-solving abilities.
• Excellent communication and presentation skills are essential.
• A passion for data, customer insights, and career growth within Marina Bay Sands.

Diversity and Inclusion

Marina Bay Sands values a diverse, equitable, and inclusive workplace, offering equal employment opportunities. The company upholds strict adherence to all relevant policies, business ethics, and conduct standards.