Assistant Manager - Marketing Communication

About the Company

Godrej Industries Group serves more than 1.1 billion consumers worldwide across businesses spanning consumer products, real estate, agriculture, financial services, and chemicals. Within the group, Godrej Industries Limited (Chemicals Division) is a long-established business with a strong legacy and a pioneering role in the chemical sector. The division works with partners to build sustainable solutions in oleochemicals, derivatives, and surfactants.

Role Overview

The Assistant Manager - Marketing Communication will own marketing communications for the chemicals business, supporting brand visibility, demand generation, and customer engagement across digital and offline channels. This role combines campaign execution, content development, web and social management, lead handling, design coordination, and cross-functional collaboration with sales and customers.

Key Responsibilities

• Drive end-to-end marketing communication activities for the chemicals business, including product launches, promotional campaigns, and customer engagement events.
• Plan, run, and improve digital campaigns on platforms such as LinkedIn, Google Ads, and other industry-relevant channels to increase visibility and generate leads.
• Manage content calendars and social media activity to keep the brand presence steady and consistent.
• Update and maintain the company website so it reflects current campaigns, product information, user experience goals, and SEO needs.
• Monitor incoming leads from marketing efforts, ensure prompt follow-up, nurture prospects, and coordinate transfer to the sales team while assessing lead quality and conversion performance.
• Create and maintain strong marketing content for campaign assets, sales collateral, pre-sales support, emailers, newsletters, datasheets, proposal templates, brochures, success stories, technical presentations, and case studies.
• Make sure all communication follows brand standards and regulatory requirements while making technical information easy to understand.
• Carry out market research to help review, sharpen, and improve marketing plans and product promotions.
• Build and implement marketing communication plans aligned with business objectives and brand strategy.
• Prepare attractive visuals for digital and print use, including brochures, flyers, banners, infographics, and social media creatives.
• Work closely with sales teams and customers to stay informed about market competition and industry movements.
• Track performance indicators such as website traffic, lead volume, conversion rates, and campaign ROI, then use the findings to improve future plans.

Tools and Technical Exposure

The role calls for comfort with CRM platforms, email marketing systems, design software such as Adobe Illustrator, CorelDRAW, and Canva, and digital marketing tools like Google Analytics, Google Ads, SEMrush, HubSpot, and Hootsuite.

Experience Required

Applicants should have 4 to 6 years of relevant work experience, with B2B chemicals exposure preferred.

Skills and Competencies

This position requires a strong blend of digital marketing, communications, content, design, analysis, and stakeholder management skills.

Benefits and Workplace Support

Godrej offers an inclusive workplace with a range of family, health, wellness, recognition, and flexible work benefits. These include support for equal parenting, childcare assistance, caregiver leave, travel support for primary caregivers, and coverage for childbirth and fertility treatment.

The company also provides gender-neutral anti-harassment protections, same-sex partner benefits aligned with married spouses, coverage for gender reassignment surgery and hormone replacement therapy, community partnerships, disability support, comprehensive health insurance, accident coverage, elder care support, preventive healthcare, OPD coverage including vaccinations, dental, and vision, uncapped sick leave, mental wellness resources, and flexible work options including remote and part-time arrangements.

Recognition programs, both digital and offline, are used to celebrate individual, team, and business achievements.

Equal Opportunity Statement

Godrej is committed to diversity and equal opportunity. The organization does not accept discrimination based on nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status.

Additional Notes

This role is part of an organization that emphasizes inclusion, merit, and diversity as core principles. Interested candidates are encouraged to consider the role if it aligns with their background and aspirations.