Art Director, Creative Services

About the Role

PUMA is hiring an Art Director for its Creative Services internal agency based in Boston. This role is centered on visual storytelling and requires a strong eye for art direction, video, and digital content. The ideal person will bring a deep interest in art, culture, streetwear, and fashion, along with a collaborative, ambitious mindset and a passion for building standout brand work.

Responsibilities

• Partner with the Associate Creative Director, planners, content creators, and business teams to shape both large-scale and smaller production campaigns.
• Create and adapt ideas across marketing touchpoints, including PR, social, paid media, e-commerce, in-store, and related channels.
• Contribute as a key voice in brainstorming sessions within Creative Services and across departments.
• Review briefs with Creative Services senior leadership and help align marketing campaigns and communication initiatives.
• Direct creative production by identifying, briefing, and coordinating with external specialists such as photographers, illustrators, animators, production vendors, and independent creators.
• Work with leadership and producers to plan and execute photo shoots and other production work, including coordination with outside creative partners.
• Help external partners develop concepts and translate them into finished creative output.
• Maintain and refine detailed creative guidelines that support regional execution of global concepts.
• Review production design work for e-commerce and provide actionable feedback on final assets.
• Support the post-production process for asset selection and retouching in collaboration with leadership.
• Lead by example within Creative Services while helping guide, develop, and mentor junior team members.

Requirements

• Bachelor’s degree in graphic design or a closely related discipline.
• At least 7 years of relevant professional experience.
• Strong digital-first creative ability with advanced proficiency in Photoshop, InDesign, Bridge, and Acrobat on Mac.
• Ability to develop proof-of-concept work for still photography, GIFs, and video content.
• Excellent design instincts and practical knowledge of digital design principles.
• Capability to take projects from early concept through design development, production, and post-production.
• Solid grasp of creative process, color theory, typography, interactive design, and video storytelling.
• Strong presentation skills and the ability to collaborate with senior leaders on creative and marketing strategy.
• Hands-on experience directing studio and location photo shoots under tight deadlines.
• Clear written and verbal communication skills.
• Ability to work independently as well as within a diverse, collaborative team.
• Leadership qualities with experience motivating, managing, and mentoring others.
• Background in footwear, athletic, or apparel work is considered an advantage.

Perks

• Base pay of $43 per hour.
• Product discount.

Additional Information

PUMA’s values are expressed through Speed & Spirit, with a focus on being driven, vibrant, together, and authentic. All genders are welcome to apply. The company follows equal opportunity and anti-discrimination principles across race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, and disability. PUMA also states that hiring decisions are made by real people rather than automated systems, though AI-supported tools may be used for limited administrative tasks such as interview scheduling. PUMA is a global sports brand operating in more than 120 countries with around 22,000 employees worldwide, and its portfolio includes PUMA, Cobra Golf, and stichd.

Company Overview

The role sits within PUMA Group’s Creative Services team, the company’s internal creative agency. PUMA designs footwear, apparel, and accessories for athletes and everyday movers.