Analyst - Product & Strategy

About Rupeek

Rupeek, founded in 2015 and based in Bengaluru, is a major asset-backed digital lending fintech in India. The company is focused on widening access to credit in a fair and convenient way, with an emphasis on unlocking value from India’s $2 trillion gold market. Using advanced technology and an automated, asset-light supply chain, Rupeek is reshaping how gold loans are disbursed across more than 40 cities. It serves over 5,00,000 customers and works with leading banks and financial institutions to build gold-backed assets through processes that are low-risk, low-touch, and friction-free. Rupeek has been supported by investors including Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital. In Apr 2024, the company became profitable and also raised $25 in equity capital from Manipal Group and Elevation Capital to support its next stage of growth.

Role Overview

The team is hiring a highly analytical and proactive Business Analyst to track, study, and improve business funnels across different cities and channels. The role calls for strong problem-solving ability, a data-first mindset, and close collaboration with teams across the business to create measurable impact.

Key Responsibilities

• Study conversion funnels, spot drops or unusual shifts in performance, and recommend practical improvements.
• Perform detailed analysis to identify user behavior patterns, growth levers, and major business drivers.
• Work with product, business, and other stakeholders to shape and execute strategic initiatives.
• Pull insights from customer conversations, feedback, and operational data to uncover issues and root causes.
• Break down unclear business problems into structured, data-led approaches and workable solutions in a fast-moving setting.
• Set, monitor, and share key KPI reports that support product planning, experiments, and business decisions.
• Help with roadmap prioritization by estimating opportunity size, assessing impact, and reviewing outcomes.
• Create and update dashboards to track daily product, business, and funnel performance metrics.

Education and Experience

Candidates should hold a B.Tech degree from a reputed top-tier college, with preference given to IITs, BITS, or top NITs. The role asks for 1 to 3 years of relevant experience and is based in Bengaluru.

Skills and Qualifications

• Strong analytical ability with a structured approach to solving problems and a sharp eye for detail.
• Hands-on knowledge of SQL or Hive, Excel, and data visualization tools such as Tableau, Power BI, or MicroStrategy.
• Good understanding of experimentation and evidence-based decision-making.
• Experience working with large structured and unstructured datasets to draw business conclusions.
• Excellent communication and stakeholder coordination skills, with the ability to convert analysis into business outcomes.
• Familiarity with product metrics, user funnels, retention, growth, and marketplace or business performance indicators.
• Preferred educational background includes engineering, mathematics, economics, statistics, or other quantitative fields from top-tier institutions such as IITs.

Why Join Rupeek

• Be part of a high-growth fintech company influencing the future of credit in India.
• Work in a fast-paced role with significant business impact.
• Join a company supported by leading global investors.

Additional Information

This opportunity is for a full-time onsite position in Bengaluru, Karnataka, India. No internship duration, start date, stipend, or number of openings was specified.