Martech Lead

About Crimson Education

Crimson Education is a global college admissions consultancy that helps ambitious students secure places at leading universities through expert guidance and data-led strategies. The company has delivered more than 1,460 offers to Ivy League schools and 2,400 offers to institutions in the US Top 15. Its students are reported to be seven times more likely than their peers to gain admission to the Ivy League. In October 2024, the company’s work appeared on the front page of the Wall Street Journal.

What distinguishes Crimson is the scale of its admissions expertise. It employs the world’s largest team of former admissions officers and strategists, and each student is paired with a tailored group of specialists who focus on different parts of the application process, from essays to extracurricular activities, to ensure every element is handled with precision.

Role Overview

Crimson Education is looking for a practical, execution-oriented Martech Lead to take full ownership of its global marketing technology ecosystem. This person will build, manage, and continuously improve the systems that power marketing operations across more than 20 markets and several subsidiary businesses.

The role is responsible for technical delivery, system reliability, and ongoing optimisation of the marketing stack. You will turn business and growth needs into scalable, clearly documented systems that support faster campaign execution, cleaner data, and stronger lead outcomes worldwide.

This position requires end-to-end accountability for martech architecture, integrations, platform governance, and everyday system operations. It is best suited to someone who enjoys solving complex problems, simplifying fragmented processes, and creating infrastructure that teams can use effectively. The role has a strong focus on hands-on delivery, adoption, and operational excellence.

Key Responsibilities

You will lead the administration and governance of enterprise marketing systems, including data structures, lifecycle handling, custom fields and objects, permissions, and overall control processes.

• Own the administration of large-scale marketing systems, covering data design, lifecycle workflows, custom data objects, access permissions, and governance.
• Set up and run Crimson’s global martech environment, including Marketo, Zapier, SMS platforms, ticketing tools, event platforms, and other marketing technologies.
• Convert business briefs and PRDs into practical system designs, mapped data flows, and decisions on whether to use native functionality or custom builds.
• Work with website developers to define, test, and verify integrations between Crimson’s headless website and Marketo.
• Coordinate closely with the Salesforce Technical Manager to maintain dependable data synchronisation between Marketo and Salesforce.
• Roll out new tools and features across global teams, with documentation, training support, and clear communication to encourage adoption.
• Strengthen email performance by improving behavioural segmentation and reducing broad, untargeted sends.
• Assess, compare, and recommend scalable and cost-efficient platforms and tools for global use.
• Serve as the escalation contact for urgent marketing system issues, assessing and resolving problems to reduce business disruption.

Success Measures

Success in this role means rolling out new marketing capabilities quickly and reliably across a large multi-market environment, consolidating fragmented systems into robust global solutions, and ensuring that data in Marketo and Salesforce is accurate, complete, and trusted by both marketing and revenue teams.

It also means improving email deliverability and targeting over time, driving strong adoption of new systems and processes, and reducing operational friction through clear system ownership.

• New marketing functionality is launched quickly and dependably across 20+ markets.
• Disparate SMS and ticketing tools are brought together into scalable, production-ready global platforms.
• Marketo and Salesforce data remains complete, consistent, and reliable for business users.
• Email deliverability and audience targeting improve in a measurable and sustained way.
• Regional teams adopt new tools and workflows with minimal rework or escalation.
• Clear ownership of systems helps reduce operational bottlenecks and supports marketing execution.

Requirements

The ideal candidate will have strong experience running enterprise CRM or marketing automation platforms in live production environments, along with a track record of supporting complex, multi-market or global organisations.

• At least 5 years of experience managing enterprise-level CRM and/or marketing automation systems in production.
• Proven success operating marketing systems in complex organisations across multiple markets or regions.
• Experience supporting or leading large-scale marketing automation implementations or platform migrations.
• Solid understanding of data architecture, data quality, lifecycle management, and integration best practices.
• Ability to understand APIs conceptually and document integration needs clearly, without needing to write code.
• Strong written and verbal communication skills, with experience collaborating across international and cross-functional teams.
• A high sense of ownership, with the ability to independently diagnose, prioritise, and resolve technical and operational issues.

Preferred Experience

• Practical experience administering Marketo.
• Background working with global SMS tools or event and ticketing systems.
• Exposure to AI-driven workflows or AI agents in marketing or operations settings.
• Experience with attribution models, paid media conversion tracking, or offline event integrations.

Why Join Crimson Education

• Join a fast-growing startup with a flexible working style and the freedom to shape how you work.
• Benefit from strong internal mobility, with promotions and role changes representing 33% of recruitment last year.
• Receive an annual training allowance of $1,000 to support continued learning and development.
• Access support from an in-house psychologist.
• Take part in fireside chats and workshops designed to support a high-performing team.
• Work in a culture that values Radical Candor and direct, constructive feedback.
• Be part of a global organisation operating across 28 markets, with many roles offering office-based or remote flexibility.

Additional Information

This is a full-time remote role based in Singapore. Candidates interested in working in a fast-paced, collaborative environment with modern technology and strong growth opportunities are encouraged to apply. Please note that correspondence may arrive in spam or junk folders.