Digital Marketing Executive

About Vivienne Westwood

Vivienne Westwood is a leading British fashion house known for its legacy, bold creative direction, and strong connection to culture and activism. The company values people and environmental responsibility, guided by the principles of Gaia, Quality not Quantity, Activism, and Culture & Heritage. If you are driven by creativity, sustainability, and fresh thinking, this could be a strong fit.

About the Role

This opportunity is for a Digital Marketing Executive – Japan to join the digital marketing team on a full-time basis for 12 months, with a possible extension. The position is based in the Battersea office in London.

The role focuses on supporting the launch and continued expansion of the Japanese eCommerce platform. The successful candidate will help shape localized digital marketing activity and contribute to growth across content, CRM, analytics, SEO, social media, and cross-functional operations.

Digital Marketing and Website Management for Japan

• Take ownership of the digital marketing and editorial direction for the Japanese market, ensuring it supports brand and commercial goals.
• Plan, deliver, and improve on-site content such as the homepage, editorial content, blog posts, and campaign landing pages.
• Make sure all website content is locally relevant, aligned with the brand, and structured for strong performance in Japan.
• Coordinate localisation from start to finish, working with internal teams, translators, and external partners to adapt global campaigns and content for Japan.
• Use performance data to keep improving the website experience, engagement levels, and conversion outcomes.

CRM and Lifecycle Marketing for Japan

• Set up, configure, and manage the Japanese CDP environment.
• Develop and run localized CRM initiatives, including email marketing and lifecycle planning.
• Design audience segmentation, personalization approaches, and automation journeys for Japanese customers.
• Review campaign results, identify useful insights, and optimize CRM activity to strengthen retention and customer lifetime value.
• Manage reporting schedules and share weekly and monthly performance updates with internal teams and Japanese partners.

Analytics, Data, and Performance

• Implement analytics frameworks tailored to Japan while keeping them consistent with global standards.
• Own KPI definition, dashboard creation, and performance measurement across digital and ecommerce channels.
• Maintain reliable tracking and data quality, while spotting gaps, issues, and opportunities for improvement.
• Turn data findings into clear strategic actions that support growth and efficiency.

SEO Strategy and Website Coordination

• Coordinate the Japanese SEO strategy across technical, on-page, and off-page work.
• Track and progress Japanese website tickets.
• Handle technical SEO needs in partnership with developers.

Marketing and Social Media Strategy for Japan

• Support the wider marketing approach for the Japanese channel to ensure consistency across digital touchpoints.
• Lead social media planning for Japan, including content direction, calendar management, and performance improvement.
• Keep social, CRM, paid media, and website content aligned to create a seamless customer journey.
• Work with local partners to strengthen brand relevance and audience engagement in the market.

Global Digital Marketing and APAC Support

• Maintain global reporting structures so internal reports remain accurate, current, and useful.
• Monitor Google Analytics and other data sources daily, and flag any unusual trends or mismatches.
• Support smaller APAC market tasks, especially social media planning and coordination.
• Assist the global marketing team with occasional strategic and operational requests across channels.
• Contribute to wider digital marketing work beyond Japan, in line with global priorities and best practices.

Operational and Cross-Functional Support

• Oversee the quality and consistency of all Japanese translations.
• Support operational, logistical, and retail-related digital projects when needed.
• Act as a central contact for internal stakeholders and external partners to help ensure smooth delivery of digital initiatives.

Profile and Key Skills

The role calls for someone with at least 3 years of experience in digital marketing, content management, CRM or email marketing, or a similar field. You should be fluent in Japanese at native level and communicate confidently in English.

Experience in managing localized campaigns and content for Japanese audiences is important, along with familiarity with CDP platforms, ideally Ometria, and best practices in email marketing and CRM. Prior collaboration with agencies, partners, and developers is also valued.

A strong grasp of web analytics tools such as Google Analytics or GA4, plus knowledge of SEO fundamentals and agency coordination, is expected. The ideal candidate is highly organized, detail-focused, and comfortable managing projects across functions.

Preferred experience includes ecommerce work, especially within global or cross-functional teams, understanding of Japanese consumer behaviour in digital environments, familiarity with CMS platforms such as Salesforce and localisation tools, and a basic knowledge of HTML/CSS.

This list of duties is not exhaustive, and additional responsibilities may be assigned as needed to support the role.

Benefits

• Employee discount on staff purchases
• Health and wellbeing support, including private medical insurance, employee assistance programme, gym discounts, and access to financial planning services
• Perkbox discounts and wellness resources
• Cycle-to-work scheme
• Generous annual leave entitlement
• Pension scheme
• Training and practical hands-on experience
• Opportunities to develop new skills and gain valuable industry knowledge

Additional Information

Applications are reviewed as they come in, so early submission is recommended.

The company is an equal opportunity employer and supports diversity and inclusion in the workplace. Discrimination and harassment are not tolerated on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic covered by local law.

A privacy statement is available from the company.