Business Intelligence Analyst

About the Company

Natus has spent more than eight decades partnering with clinicians to develop leading neuro solutions that help care teams interpret body-signal data more effectively. Built with insight from people who have experienced care firsthand, the company’s technology is designed to simplify complex workflows while improving precision and efficiency.

Role Overview

The Business Intelligence Analyst will create and sustain the analytics backbone that connects marketing activity, market trends, and commercial results to business decisions. The position turns complicated data into practical recommendations that support go-to-market planning, product prioritization, and investment choices. It also acts as a key link between Marketing, Product, Sales, Finance, and Service to maintain a shared, data-driven view of performance and opportunity.

Key Responsibilities

This role includes, but is not limited to, the following areas:

• Set and standardize core KPIs for marketing and commercial performance across the organization.
• Create, maintain, and improve dashboards and reporting systems used to monitor business performance.
• Define data standards, governance practices, and authoritative sources for reporting.
• Align Marketing, Sales Operations, and Finance on metric definitions and reporting logic.
• Check data consistency by resolving mismatches across CRM, finance, and marketing platforms.
• Manage end-to-end NPI performance tracking, including revenue, adoption, funnel movement, and regional trends.
• Review post-launch outcomes, identify performance drivers and risks, and recommend corrective actions.
• Help improve launch processes through insights generated from performance data.
• Develop and maintain market sizing models such as TAM, SAM, and SOM to support planning.
• Track competitive activity, including product features, pricing, positioning, and market trends.
• Build customer segmentation and persona models to improve targeting and positioning.
• Combine third-party research and internal data to evaluate market attractiveness and company standing.
• Design and execute market research to answer important business questions.
• Analyze internal customer and revenue data to uncover adoption patterns, customer behavior, and growth opportunities.
• Perform win/loss analysis to understand what drives deal outcomes.
• Support pricing decisions using value analysis and price sensitivity insights.
• Model adoption curves and growth scenarios for priority products and segments.
• Identify revenue opportunities, commercialization gaps, and portfolio risks.
• Prepare insights and materials for bi-weekly and monthly business updates, MBRs, AOP planning, Product Council discussions, and strategic reviews.
• Convert complex datasets into clear, decision-ready recommendations for leadership.
• Work closely with Marketing, Product Management, Sales, Service, Finance, and Medical Education to define and prioritize analytical needs.
• Enable informed decision-making across the commercial organization.
• Follow applicable Quality System procedures and comply with company and regulatory requirements.
• Contribute to a team culture centered on patient-first values, teamwork, agility, accountability, respect, and continuous improvement.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
• 2 to 5 years of experience in marketing analytics, business analytics, commercial analytics, or a similar role.
• Background in healthcare, medical devices, or B2B technology is preferred.
• Strong ability to analyze complex datasets and turn them into useful business insights.
• Experience handling large datasets across CRM, financial, and marketing systems.
• Proficiency with analysis and visualization tools such as Excel, Power BI, Tableau, or similar platforms.
• Familiarity with CRM tools such as Salesforce and marketing systems such as HubSpot or comparable solutions.
• Experience creating dashboards, reports, and KPI frameworks.
• Understanding of data structure, data quality, and governance principles.
• Ability to recognize trends, patterns, and root causes, then turn findings into actionable recommendations.
• Comfort working with incomplete data and ambiguous situations.
• Strong attention to detail and commitment to accuracy.
• Strategic thinking, collaboration, communication, presentation, process ownership, problem-solving, and accountability are important for success.

Work Environment

This is a remote position. Candidates near one of the company’s office locations may be considered for a hybrid arrangement combining remote and on-site work as needed.

The role requires a quiet home office suitable for confidential work, regular phone and video meetings, and focused tasks. A dependable internet connection and an ergonomically appropriate workspace are required. The work involves extended computer use, prolonged sitting, and frequent digital communication.

Limited travel may be required for team collaboration, business meetings, and planning activities, depending on business needs.

Compensation and Benefits

The starting annual salary range for this position is USD 90,000 to 95,000. Final compensation may vary based on geography or market, skills, education, experience, and other qualifications.

Benefits include health coverage, 401(k) contribution, 7 paid holidays plus 2 floating holidays, generous paid time off, tuition reimbursement assistance, and eligibility for performance-based bonuses or commissions where applicable.

Equal Opportunity

The employer provides equal employment opportunity and considers all qualified candidates without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.