Social Media Manager

About the Company

Glossier is a community-driven brand built around connected online and offline experiences. Over the past 11 years, it has grown into a recognizable lifestyle brand that extends beyond beauty, rooted in emotional trust, consistency, empathy, and strong relationships. The company’s guiding values are to be Human, Curious, Playful, and Helpful, with a goal of becoming the Most Loved Lifestyle Brand in the World.

About the Role

Glossier is seeking a creative, community-focused social media professional to help shape and execute distinctive social strategy and campaigns. This role supports the social team and reports to the Senior Social Media Manager. The position is focused on growing audience engagement across owned channels to build brand awareness and deepen advocacy.

What You’ll Do

• Own the day-to-day management of social channels, including content planning, calendar upkeep, caption writing, and performance reporting.
• Help execute social strategy for brand launches in partnership with cross-functional teams.
• Track social trends and platform innovations to keep the brand relevant and ahead of the curve.
• Set channel-specific goals and measure results against those goals.
• Contribute ideas and concepts for always-on content and campaign moments.
• Plan and coordinate cross-channel content to support strong engagement and experimentation.
• Work with internal teams and external partners to identify opportunities to feature content across owned social channels.
• Create light ad hoc content for TikTok, Instagram Stories, and Instagram when needed.
• Prepare basic reporting on content performance and channel activity.
• Develop and maintain a healthy online community by encouraging interaction, monitoring sentiment, and responding to relevant comments and feedback.
• Build and manage cross-channel calendars and ownership of social workstreams.

Role Expectations

In the first 6 months, the role is expected to contribute ideas for always-on content and campaigns, support execution across channels, collaborate with teams on social opportunities, create occasional content, provide basic reporting, and keep pace with emerging trends.

By 12 months, the expectation is to help build an active insights dashboard, strengthen and maintain the brand’s online community through meaningful engagement and sentiment tracking, and fully own cross-channel calendar management and social workstreams.

Work Setup

The selected candidate should be willing to work from headquarters at least 3 days per week to support the team.

Candidate Profile

The ideal person is a creative thinker with an interest in beauty and social media, enjoys creating content, can produce social-first visuals, and is comfortable analyzing performance to improve strategy in a collaborative setting.

Compensation and Benefits

The estimated annual salary for this position is $82,000 to $107,000. Future pay growth may be available based on sustained strong performance.

Full-time employees are eligible for a competitive benefits package that includes medical insurance, a 401(k) plan, equity in the form of Restricted Stock Units, paid time off, short-term and long-term disability leave, and other benefits.

Equal Opportunity

Glossier is an equal opportunity employer and does not discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status, or any other protected characteristic under applicable federal, state, or local law. This policy applies to all employment actions, including hiring, promotion, compensation, training, working conditions, transfers, assignments, benefits, layoffs, and termination.