Descrizione del lavoro

Role overview

This position is for a performance marketing professional who can build predictable pipeline growth for a B2B SaaS company. The focus is on using paid acquisition to produce marketing-qualified leads, sales-qualified leads, demo bookings, and revenue opportunities.

The role calls for someone who is comfortable working with extended B2B buying journeys, multi-step attribution, account-based marketing, and key SaaS business metrics such as CAC, LTV, and MRR.

Department

Growth / Demand Generation

Experience

Applicants should bring at least 5 years of relevant experience in performance marketing for B2B SaaS businesses.

Key focus areas

Plan and manage paid campaigns aimed at generating qualified B2B pipeline.
Optimize for MQLs, SQLs, demo requests, and revenue contribution.
Work across long sales cycles and track performance through multi-touch attribution.
Apply account-based marketing strategies to improve lead quality and conversion.
Monitor and interpret SaaS growth metrics to guide campaign decisions.

Skills and tools

Strong hands-on experience with LinkedIn Ads
Understanding of B2B SaaS demand generation
Knowledge of long sales cycle marketing
Experience with HubSpot or Salesforce
Familiarity with marketing automation platforms
CRM lead scoring knowledge
Analytical thinking and performance tracking
Advanced Excel skills
Advanced Google Sheets skills
Exposure to ABM tools is preferred

Preferred background

Experience in a SaaS environment with ARR of $1M or more is preferred, along with the ability to manage campaigns that scale beyond $100K in monthly ad spend. Prior work on international campaigns, especially for the US market, will be an advantage.

Application note

Candidates interested in this opportunity can send their resume to giri@varundigitalmedia.com.

Performance Marketing Manager