Market Development Associate

About Givebacks

Givebacks is a purpose-led software company focused on simplifying how K–12 school communities handle payments and fundraising. Its platform is designed to help districts, parent groups, and families work through one clear system, reducing administrative burden so school teams can spend more time supporting students. The company is expanding quickly and values thoughtful execution, speed, and tangible impact in school communities.

Role Overview

The Market Development Associate will help grow district-level revenue by executing targeted go-to-market plans tailored to specific states. This position plays an important role in generating pipeline for Sales and Marketing through research-driven outreach, outbound campaign execution, and support for conference-led demand generation.

This role is a strong fit for someone early in a sales or go-to-market career who wants clear goals, measurable outcomes, and exposure to strategic sales work inside a fast-growing education technology environment.

Key Responsibilities

• Research state-level K–12 rules, processes, and operational differences connected to fundraisers, boosters, and school districts.
• Create, record, and keep current detailed state-by-state sales plans in HubSpot.
• Decide which states to pursue first based on size of opportunity, market readiness, and ease of entry.
• Work alongside Marketing to shape messaging and campaigns using state-specific findings.
• Investigate district and school decision-makers and enter accurate contact information into HubSpot.
• Help add at least 1,700 new school buildings to the pipeline by generating qualified discovery meetings.
• Run outbound email and phone sequences consistently, with speed and close attention to detail.
• Develop, document, and distribute effective outreach approaches and best practices to the sales team.
• Stay on track with monthly and quarterly targets for booked and completed discovery meetings.
• Maintain weekly activity goals for calls, emails, and completed sequences.
• Keep CRM records accurate and up to date, including activities, pipeline stages, and contact details.
• Support conference planning and follow-up, including list uploads, lead sheets, and account executive briefings.
• Share useful prospect context with account executives, including state-level details and lead status.
• Carry out prompt and strategic post-event follow-up and use those learnings to improve ongoing campaigns.

Ideal Candidate Traits

• Self-starter with a strong ownership mindset and a bias toward action.
• Able to move quickly while still preserving accuracy and quality.
• Highly organized and careful with research, execution, and CRM upkeep.
• Comfortable adjusting tactics as priorities and strategies change.
• Persistent, resilient, and willing to keep pushing in outbound prospecting.
• Focused on understanding customer needs and aligning the solution to them.
• Communicates clearly and concisely in both written and spoken form.
• Looks for creative ways to engage prospects and solve problems.
• Manages time, priorities, and goals independently with limited supervision.

Requirements

• 1 to 3 years of experience in sales development, market development, or outbound prospecting; experience in SaaS or EdTech is preferred.
• Prior work in a CRM-based environment, with HubSpot as the preferred platform.
• Strong research skills along with solid organization and time management abilities.
• Comfort working in a high-volume outbound role with performance-based targets.
• Knowledge of the K–12 education market is beneficial but not mandatory.

Benefits

• Unlimited paid time off.
• Flexible working hours.
• Remote work option.
• Paid holidays.
• Employee stock options.
• Paid parental leave and family medical leave.
• Full medical, dental, and vision coverage for employees.
• Flexible spending account.
• 401(k) retirement plan.

Equal Opportunity

Givebacks is an equal opportunity employer. Every qualified applicant will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.