Lead Livestream & Content Expert

Role overview

Dyson builds new standards instead of following old ones. In this position, you will steer commercial outcomes across live commerce channels by delivering engaging livestreams and developing structured content that supports sales growth.

You will take the lead in livestream selling, campaign delivery, and performance improvement, while also contributing to content planning, affiliate support, and the overall quality of the studio setup. The role calls for a strong on-camera style combined with operational ownership to lift revenue, improve conversion, and support channel expansion.

Key responsibilities

• Plan, host, and lead effective livestream sessions across e-commerce platforms.
• Increase sales using clear selling frameworks, product bundle placement, and well-timed promotions.
• Own commercial targets such as gross merchandise value, conversion rate, and average order value.
• Lead livestream execution during major campaigns and platform sale events.
• Keep audiences engaged while representing the brand in a polished and confident manner.
• Assess performance after each livestream and identify opportunities to improve results.
• Strengthen scripts, opening hooks, and objection-handling approaches for better live performance.
• Improve the pacing of demonstrations and allocate time more effectively during sessions.
• Share proven techniques with teammates to raise the overall quality of livestream delivery.
• Create and edit short-form clips from livestreams that perform well for ongoing content use.
• Build a demo content library to support product presentation and affiliate needs.
• Ensure content is aligned with campaign priorities and commercial objectives.
• Help shape content formats that drive stronger engagement on platform.
• Support affiliates and guest streamers with product knowledge and demonstration guidance.
• Maintain studio readiness, demonstration quality, and presentation standards.
• Look for ways to improve demo flow and technical studio setup.
• Keep reporting, performance tracking, and asset organization disciplined and up to date.

Skills and experience

This role needs proven selling ability in live environments, confidence on camera, and the ability to interpret live performance data and adjust delivery accordingly. Basic video editing and content creation skills are also important, along with a strong sense of accountability and ownership. You should be comfortable working in a fast-moving, campaign-led, and performance-driven setting.

Personal attributes

• Genuinely interested in learning, innovation, and continuous skill growth.
• A strong communicator who can influence and set an example for others.
• Analytical, detail-focused, and self-motivated.
• Able to thrive in a dynamic environment with a practical, hands-on mindset.

Equal opportunity statement

Dyson is an equal opportunity employer. The company values diverse thinking and welcomes applications from people of all backgrounds. Hiring decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other protected characteristic.